AFSTEREO Company: Head office move and products and services innovation update

AFSTEREO will continue with its exclusive African distribution of the (USA-patented) Aircheck Radio and Television Wave Pattern Recognition System. Aircheck enables AFSTEREO to simultaneously provide its clients with its completely independent and integrated (spots and songs) compliance certification and market intelligence tracking and reporting services, being for all pre-recorded and non pre-recorded radio and television broadcast content.

According to AFSTEREO'S Kagisho Sekgethelo, "This not only means that we can always analyse and provide accurate radio and television data on an ongoing and uninterrupted basis 'today', it is also something that distinguishes Aircheck from other technologies that require initial pre-loading and/or pre-fingerprinting and/or pre-watermarking before they can be made to work, which AFSTEREO Aircheck Users do not have to do in any way." AFSTEREO'S Aircheck-based advertising and music services are as a result comparatively hassle-free and also cover ALL content, broadcast 24/7/365.

AFSTEREO'S Tamara Jacobsen adds: "Apart from AFSTEREO supplying the Aircheck-based radio and television services to agencies, marketers, industry administrators, media owners and music companies we also work to enable radio stations to automatically re-flight (possible) missing spots, immediately within the current campaign. The AFSTEREO Error Tracking and Reporting Services are made possible by AFSTEREO integrating its Transactor Spot Management System with the participating radio stations' media booking systems where the benefits are many, numerous and obvious to all involved."

Two of the fastest growing AFSTEREO product lines currently include (radio and television) real-time music-play reports designed for music companies and customised spot play tracking and reporting services, distributed to marketing companies and media agencies. Sekgethelo continues: "The real-time reports enable one to quickly get to know what happened in the market up to an hour beforehand and the customised reports provide an in-depth analysis of what one's own brands and competition brands have done on radio and television over the past three years, backed up by all the content the client requires. Our independent and unique advertising (spot) compliance certification and media audit services still remain a firm favourite with all our clients, however," he says.

The AFSTEREO Team can be contacted via the AFSTEREO Website located at www.afstereo.com.