Advertising Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Pick n Pay’s new festive season advert is all about giving. Titled ‘Give’, the film sees several South Africans sharing the ways they give back. Renowned jazz trumpeter Roy Sokuyeka gives of his experience to mentor up-and-coming musicians. Photographer Adrian Steirn gives some thought to the future through a moving exhibition to raise awareness around the most trafficked and endangered mammal in the world, the Pangolin. Thousands give their support to take a stand against gender-based violence and give their voice to say #enoughisengough. The Wildfire Volunteer Services team give a lot as they battle the summer fire season in the Western Cape....

Along with the US Consulate General in Cape Town, female members of the US diplomatic corps joined the USA Men’s Rugby Seven’s team took on gender-based violence (GBV) – ahead of the HSBC World Rugby Sevens final in Cape Town. They produced a video message campaign – which promotes women’s empowerment and equality. The video campaign highlights the US government’s commitment to standing with South Africa to eradicate GBV, rape and femicide....

M&C Saatchi Abel enlisted satirist, comedian and writer Lesego Tlhabi for Takealot.com’s new Christmas ad. The Jingle Kelz Christmas advertisement sees Coconut Kelz in her upmarket Johannesburg home while having a 'white' Christmas in SA.

Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary. The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties....

Hardware manufacturing company Ryobi has enlisted the help of South Africa's top female enduro racer Kirsten Landman for its new ad campaign. Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen and eventually had to learn how to walk again. Ryobi has been documenting Landman's Road to Dakar – which is hosted in Saudi Arabia from 5 to 17 January 2020 – via a monthly Facebook documentary series. Check out her story in 60 seconds, shot on location where she trains in KwaZulu-Natal....

Nando’s has just released a new food-for-thought advert. The new ad centres around a family playing a new South African-themed, Monopoly-style board game, Mzansipoli. Mzansipoli has South African specifics: e-tolls, repossessed land, Eskom, a racecard and white privilege.

Jameson opted to stray away from its usual direction with its new advertisement. It is the first Jameson ad to feature a female narrator, the ad breaks new ground in the genre and is a far cry from what you'd typically see in a whiskey spot.

Nike has released another film that puts South African star athlete Caster Semenya at the forefront. Titled ‘The birthplace of dreams’, the film charts Semenya’s journey from her hometown in Limpopo to professional athlete to running coach. Narrated by Semenya herself, the film gives the audience an authentic look into her world; where her dream began and set the stage for her athletic journey.

The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections. The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.