Advertising Video

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Last month, the Effie Awards South Africa announced the winners for this year. The Grand Effie winner was TBWA\ Hunt Lascaris’ for its client, the City Lodge Group, for the campaign, SOS - Save Our Stay, for which the agency also won gold.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Hardware manufacturing company Ryobi has enlisted the help of South Africa's top female enduro racer Kirsten Landman for its new ad campaign. Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen and eventually had to learn how to walk again. Ryobi has been documenting Landman's Road to Dakar – which is hosted in Saudi Arabia from 5 to 17 January 2020 – via a monthly Facebook documentary series. Check out her story in 60 seconds, shot on location where she trains in KwaZulu-Natal....

Nando’s has just released a new food-for-thought advert. The new ad centres around a family playing a new South African-themed, Monopoly-style board game, Mzansipoli. Mzansipoli has South African specifics: e-tolls, repossessed land, Eskom, a racecard and white privilege.

Jameson opted to stray away from its usual direction with its new advertisement. It is the first Jameson ad to feature a female narrator, the ad breaks new ground in the genre and is a far cry from what you'd typically see in a whiskey spot.

Nike has released another film that puts South African star athlete Caster Semenya at the forefront. Titled ‘The birthplace of dreams’, the film charts Semenya’s journey from her hometown in Limpopo to professional athlete to running coach. Narrated by Semenya herself, the film gives the audience an authentic look into her world; where her dream began and set the stage for her athletic journey.