Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Hope Joanna draws on the historic song by Eddy Grant to tell the story of how South Africans know how to face tough odds and come out triumphant.

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. The spot's already been featured on leading international trade Shots, his eighth feature there in just over two years - the most of any South African director during this time.

Mr Cuddles, best friend of one of Wimpy's cutest customers ever - and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom's plate - is back in a new television commercial for the iconic South African fast-service family restaurant.

On 24 March, millions took to the streets around the world to campaign for stricter #GunControl in America. The #MarchForOurLives movement might be aimed at the U.S., but it got us thinking about the threat guns pose to South African youth too. We know that our latest #BreakingBallet is unlikely to affect the lawmakers across the Atlantic. But we hope that it can make an impact closer to home. It reminds us that we are all role models, and that the way we behave can have a great influence on those that look up to us....

Europe's best-selling urban crossover, the Nissan Qashqai, has had a facelift. Designed for the city, it comes with a host of Nissan Intelligent Mobility features, making life in the city so much easier; hence the hashtag #Cityproof.

In Flying Fish’s new TV commercial the brand encourages South Africans to brew out the seriousness of their everyday mundane adulting habits, and brew in some play.

Peter Khoury, Chief Creative Officer explains "this is a song created by a Proteas supporter David Bryant. It was inspired by the fab 4 song created by the Liverpool supporters for members of their team. Standard Bank loves what he has done for our very own world class 4 fast bowlers and as official sponsors of the Proteas is trying to help him spread it".