Advertising Video

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The Food and Agriculture Organisation of the United Nations (FAO), in collaboration with South African advertising agency M&C Saatchi Abel, has launched an emotive video shot in the heart of Africa to draw attention to the plight of the world's disappearing dryland forests and the two billion people who depend on them.

Giant Films' director Karien Cherry has topped her recent Grand Prix win at the Cristal Awards in Courchevell, France with a new campaign series directed for media giant NBC Universal.

During a time of low returns and high market volatility, investors are particularly vulnerable to the high management fees that many local fund managers have become accustomed to charging. In order to shine a light on what financial services provider 10X Investments calls 'daylight robbery', the company partnered with advertising agency M&C Saatchi Abel to create a hard-hitting and highly visual campaign.

Distell's premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand's new positioning: 'Savanna's got apples. Have you?'.

Smart casting, brilliant character direction, solid performances and a simple yet highly appealing storyline - Wimpy's new television commercial for the Big W Breakfast packs as much into 30 seconds as the fast-service family restaurant chain delivers at breakfast time.

Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.

Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.

Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Debra Mallowah, VP personal care at Unilever Africa.

Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Sarah Personette, head of business marketing at Facebook.

Arcade Content's Kyle Lewis directed Unlimited Fight, Nike's tribute to South Africa's 2016 Olympic Gold medallist, Caster Semenya.