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This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The new Old Mutual commercial, directed by Slim of Egg Films for FCB Johannesburg, focuses on the powerful question of "How much is enough?" in life.

OwenKessel Leo Burnett is making its play with the latest campaign for Amstel Lite, the new Amstel variant that has been launched in South Africa in September.

Of their current approach to work, Founding Creative Partner Alistair King says that it all starts with a good idea - somewhere in the company. "We then explode that good idea across the various divisions - without force-fitting mediums in order to create mixed media or integrated campaigns - in ways that nurture it into something even stronger and more effective. This collaboration of work within our various companies is behind some of the really strong work we've produced (and entered) this year."...

Connections and emotions are magnified when the storytelling has been 'unscripted' - like Loeries entry The Street Store. The strength of this concept is its brutal simplicity, while the storytelling is what happens long after the audience has engaged with its communication. Created by M&C Saatchi Abel's Max Pazak and Kayli Levitan, this rent-free, premises-free, pop-up clothing store makes free clothes available for the homeless to choose from - something they aren't normally afforded the dignity of doing....

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? I've loved this about the Marmite work for a while, and it was again evident in their campaign at Cannes this year.

Nando's, the proudly South African restaurant chain famous for its original flame-grilled peri-peri chicken, has lit a fire with its latest cheeky and controversial TV advertisement viewed more than 300,000 times on YouTube in less than four days.

Frieze Films' Malo 8 directed Doc Shebeleza, the latest installment in Ogilvy's popular Feel Every Moment DSTV campaign.

As part of its series of humorous ads for the fast food chain, Chicken Licken, Net#work BBDO has released its new light-hearted TVC, ‘Rock My Soul’, depicting the sad tale of Ricky Alexander Douglas, a man who let his soul go hungry.

The latest Hyundai Grand i10 TV commercial has just been wrapped up by the Jupiter Drawing Room Cape Town team and features a rap version of Frank Sinatra's most iconic cover version, My Way by up-and-coming rapper, Abdi Hussein (Whosane).