Advertising Video South Africa

TBWA\WorldHealth's interactive calendar tackles loneliness in UK, US

On 1 December 2019, TBWA\WorldHealth unveiled its interactive calendar for the holiday season. The calendar was aimed at addressing the growing crisis of loneliness in the UK and US.

TBWA\WorldHealth began opening calendar doors each day to reveal a simple action or gesture anyone can do to reach out to lonely people around them. Staff, clients and the public were all invited to take part by following the campaign on Instagram, Twitter, and LinkedIn – where the doors will remain open for all to participate at their own pace.