Positioning | Bizcommunity

Positioning | Bizcommunity

News

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

23 hours

ESG

Sustainability dips but still drives choice in the luxury market

1 day

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 2 days

New dairy ad campaign gives TV a go

Advertising

New dairy ad campaign gives TV a go

Issued by The Consumer Education Project of Milk SA 2 days

Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

Advertising

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 2 days

Richfield’s new campaign celebrates the power of learning on your own terms

Digital

Richfield’s new campaign celebrates the power of learning on your own terms

Issued by So Interactive 5 Jun 2025

Ready or not? Why a budget shows you're serious about PR

PR & Communications

Ready or not? Why a budget shows you're serious about PR

Issued by Brandfundi 4 Jun 2025

Cape Town climbs global rankings as top destination for international meetings

Tourism

Cape Town climbs global rankings as top destination for international meetings

4 Jun 2025

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Marketing

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Issued by BA:KO by EchoHouse 25 Apr 2024

#ConvergeAfrica: Commerce media is the next big frontier in retail

Retail

#ConvergeAfrica: Commerce media is the next big frontier in retail

4 Jun 2025

Pepkor showcases growth across its portfolio

Banking & Finance

Pepkor showcases growth across its portfolio

4 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Tiger Brands' strategy triumphs in challenging economic times

Banking & Finance

Tiger Brands' strategy triumphs in challenging economic times

3 Jun 2025

Fourways Mall keeps momentum going

Retailers

Fourways Mall keeps momentum going

Issued by Fourways Mall 2 Jun 2025

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 2 Jun 2025

Temu highlighted at Google I/O 2025

Technology

Temu highlighted at Google I/O 2025

2 Jun 2025

Celebrate 11 years of .xyz with Domains.co.za

Digital

Celebrate 11 years of .xyz with Domains.co.za

Issued by Domains.co.za 2 Jun 2025

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Financial Services

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Issued by Sanlam Fintech 30 May 2025

The urgent need for collaboration across the continent as the world accelerates its transition to clean energy is reflected in this year’s African Mining Indaba’s (MI26) 2026 theme, Stronger together: Progress through partnerships (Image supplied)

Mining

Investing in African Mining Indaba 2026 theme calls for partnerships

30 May 2025

The Transformation Legacy x Coface SA. Empowering Black female township entrepreneurs

SMEs

The Transformation Legacy x Coface SA. Empowering Black female township entrepreneurs

Issued by The Transformation Legacy 30 May 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

Retail

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

Manzi Water debuts automated refill store, Skubu

FMCG

Manzi Water debuts automated refill store, Skubu

26 May 2025

Source: © 123rf Maphefo Mphaho, VML strategist says as we celebrate Africa Day, it’s time to start looking at how we reshape the global narrative around our continent – and there’s plenty to work with

Africa Month

#AfricaMonth: Reshaping the global narrative around our continent

Maphefo Mphaho 26 May 2025

The new campaign comes in three parts: Land, Water and Air. Source: BBC.

Marketing

Kenya calls thrill-seekers with new tourism adventure campaign

22 May 2025

New Toyota RAV4 debuts in Japan ahead of global rollout, including SA

Dealers

New Toyota RAV4 debuts in Japan ahead of global rollout, including SA

21 May 2025

Nissan considering Rosslyn plant closure – report

Dealers

Nissan considering Rosslyn plant closure – report

Ryan Bubear 20 May 2025

Source: © Pulse A webinar convened by the Critical Minerals Africa Group (CMAG) webinar explored global geopolitics and Africa’s strategic role in critical minerals, highlighting cobalt

Energy & Mining

Africa better equipped for 'critical’ minerals boom

19 May 2025

Tourism

Tourvest unveils new brand identity and strategic vision

19 May 2025

Biggles Removals weekly update on the East Rand’s property, infrastructure and moving trends

Residential Property

Biggles Removals weekly update on the East Rand’s property, infrastructure and moving trends

Issued by Biggles Removals 16 May 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

Source: Coface.

Economy

Moody's upgrade boosts Cape Town's credit rating close to South Africa’s sovereign level

14 May 2025

Infrastructure investment to turbocharge SA’s transport and trade future

Logistics & Transport

Infrastructure investment to turbocharge SA’s transport and trade future

14 May 2025

Africa’s Travel Indaba 2025 opens with bold vision for inclusive growth

Tourism

Africa’s Travel Indaba 2025 opens with bold vision for inclusive growth

13 May 2025

Liberty says it has updated its branding. Source: Supplied.

Branding

Liberty broadens brand slogan to embrace life's imperfections

13 May 2025

Q&A with Colleen Louw - Turnaround specialist and managing director of Kaya 959

Radio & Audio

Q&A with Colleen Louw - Turnaround specialist and managing director of Kaya 959

Issued by Kaya 959 12 May 2025

Fashion & Homeware

David Savman appointed as Calvin Klein global brand president

12 May 2025

Health & Beauty

Local female wellness brand Gloot goes global

9 May 2025

How Spar is using localised marketing to redefine the urban retail experience

Marketing

How Spar is using localised marketing to redefine the urban retail experience

Karabo Ledwaba 9 May 2025

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Branding

Ask Afrika rebrands to ASK AFRICA

9 May 2025

Source: Supplied. Sandile Mpanza, Head: Commercial Property Finance, Africa Region, Absa CIB.

Markets & Investment

EAPI Summit 2025: Transforming East Africa's real estate landscape

8 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Cape Town gears up for 2025 Hotel & Hospitality Expo Africa

Hospitality

Cape Town gears up for 2025 Hotel & Hospitality Expo Africa

7 May 2025

Absa launches The I Grew It Show to celebrate and scale African entrepreneurial success

SMEs

Absa launches The I Grew It Show to celebrate and scale African entrepreneurial success

Issued by OnPoint PR 6 May 2025

Source: Supplied.

Retail & Hospitality Property

Sandton City's rooftop transformation set to redefine African retail

6 May 2025

Source: © 123rf Nike's tagline Just do It works because it transcends sports

Branding

5 world-famous taglines: What they’re really saying—and selling

2 May 2025

Chery targets SA with new bakkie and luxury brands

Automotive

Chery targets SA with new bakkie and luxury brands

29 Apr 2025

MAN Truck & Bus South Africa unveils Lion’s Explorer E: SA’s first locally manufactured ebus

Public Transport

MAN Truck & Bus South Africa unveils Lion’s Explorer E: SA’s first locally manufactured ebus

Issued by Optimize Agency 25 Apr 2025

Gagasi FM launches newly revamped interactive website

Radio & Audio

Gagasi FM launches newly revamped interactive website

Issued by Gagasi FM 25 Apr 2025