Below-the-line | Bizcommunity

Below-the-line | Bizcommunity

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Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

OOH

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

Issued by Primedia Out-of-Home 15 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Unlocking the power of promotional trade marketing: A data-driven approach

Marketing

Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

‘Corruption emergency‘ calls for whistle blower intervention

Film & Cinematography

‘Corruption emergency‘ calls for whistle blower intervention

Issued by About Known Associates Entertainment 26 Feb 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Creative trends 2024: Crafting effective digital ads

Trends

Creative trends 2024: Crafting effective digital ads

Senamile Zungu, Issued by Kantar 1 Feb 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Tradeway Promotions wins with Jacobs at inaugural Shop! South Africa Awards

Marketing

Tradeway Promotions wins with Jacobs at inaugural Shop! South Africa Awards

Issued by Tradeway 9 Nov 2023

Promotions & Activations

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Issued by Tradeway 1 Nov 2023

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Marketing

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Issued by Tradeway 11 Aug 2023

Advertising

The Odd Number appointed Tymebank's brand and creative partner

6 Jul 2023

PR & Communications

Why the SA PR industry should be competing on a global level

Sasha Kupritz 31 Mar 2023

Wilton Ackeer. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Wilton Ackeer, creative director at Rogerwilco

Karabo Ledwaba 23 Feb 2023

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Promotions & Activations

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Issued by Tradeway 15 Nov 2022

Digital

Gamification allows brands to build trust and loyalty with consumers

lebo lekoma 20 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Marketing

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022

5 things SMEs need to keep in check in South Africa

How To Start Up

5 things SMEs need to keep in check in South Africa

Lara Du Plessis 16 Sep 2022

Isilumko Activate leads the way with an innovative integrated marketing strategy

Marketing

Isilumko Activate leads the way with an innovative integrated marketing strategy

Issued by Isilumko Media 28 Jul 2022

Climate change and women: Mainstreaming gender perspectives into climate change strategies

Climate Change

Climate change and women: Mainstreaming gender perspectives into climate change strategies

20 Jun 2022

Activent rebrands to The Racket Club

Marketing & Media

Activent rebrands to The Racket Club

18 May 2022

10 banking trends in South Africa shaking up the future of below-the-line marketing

Marketing

10 banking trends in South Africa shaking up the future of below-the-line marketing

Issued by Tradeway 8 Apr 2022

FusionDesign ventures into e-commerce with KWV Emporium and Syzygy Social PR

Marketing

FusionDesign ventures into e-commerce with KWV Emporium and Syzygy Social PR

Issued by FusionDesign 5 Jun 2019

Sizzling for 20 Years

Marketing

Sizzling for 20 Years

Issued by FusionDesign 11 Feb 2022

Hold off on the spring clean, there's a new Boom coming!

Branding

Hold off on the spring clean, there's a new Boom coming!

Issued by Boomtown 15 Feb 2022

Retail apocalypse? No way, SA!

Retail Marketing

Retail apocalypse? No way, SA!

Issued by Tradeway 3 Dec 2021

EXCLUSIVE: What the deal is with Geometry Cape Town and VMLY&R SA

Marketing & Media

EXCLUSIVE: What the deal is with Geometry Cape Town and VMLY&R SA

Evan-Lee Courie 20 Sep 2021

Staying passionate about PR with Lorraine Maisel

PR & Communications

Staying passionate about PR with Lorraine Maisel

17 Sep 2021

EXCLUSIVE: VMLY&R to take on part of Geometry Cape Town business

Marketing & Media

EXCLUSIVE: VMLY&R to take on part of Geometry Cape Town business

Evan-Lee Courie 16 Sep 2021

Geometry Cape Town joins forces with VMLY&R SA

Marketing & Media

Geometry Cape Town joins forces with VMLY&R SA

9 Sep 2021

Deidre King, managing director of Jacaranda FM

Women's Month

#WomensMonth: Deirdre King, Jacaranda FM's first female MD

Evan-Lee Courie 23 Aug 2021

UK marketers prefer specialist agencies to solve their needs in different areas

Research

UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider

#BehindTheBrandManager

#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider

Jessica Tennant 1 Apr 2021

Netflix joins forces with NFVF to fund 6 South African films

Film

Netflix joins forces with NFVF to fund 6 South African films

18 Mar 2021

New fund launches to support screen sector workers affected by the pandemic

Production

New fund launches to support screen sector workers affected by the pandemic

11 Mar 2021

Labello calls on creatives to enter packaging design contest

Health & Beauty

Labello calls on creatives to enter packaging design contest

5 Mar 2021

Lockdown has expanded the data universe for South African marketers

CRM, CX, UX

Lockdown has expanded the data universe for South African marketers

Grant Lapping 18 Dec 2020

Advertising

Old Mutual appoints Avatar and Mortimer Harvey

15 Dec 2020

Advertising

Avatar, Mortimer Harvey appointed Old Mutual's BTL agencies

14 Dec 2020

Scopen launches Trend Score as marketers look to recover

Marketing

Scopen launches Trend Score as marketers look to recover

24 Nov 2020

UJ positioned as a leader in 4IR

Branding

UJ positioned as a leader in 4IR

Issued by HKLM 10 Nov 2020

Image by from .

Social Media

Why the time is right to leverage the power of influence

Tracy Jones 30 Oct 2020

Feeling drained? Here's 5 tips to boost your resilience

Employee Wellness

Feeling drained? Here's 5 tips to boost your resilience

Anja van Beek 14 Sep 2020