Advertising strategy | Bizcommunity

Advertising strategy | Bizcommunity

News

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Advertising

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Issued by Blue Label Media 13 Dec 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

ESG

MTN and Green Riders join forces to boost eco-friendly delivery in Western Cape

9 Sep 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Digital

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Advertising

Report: Strategists aim high as clients embrace caution

3 Oct 2023

The panel was revealed in Taiwan. Source: Supplied.

Media

Wan-Ifra launches expert panel to guide the news industry

30 Jun 2023

Advertising

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

How to give shoppers that last push to purchase

Marketing & Media

How to give shoppers that last push to purchase

Issued by MegaVision Media 31 Mar 2023

Storytelling on television has been a key aspect of entertaining and engaging audiences for decades

Media

Storytelling on television has been a key aspect of entertaining and engaging audiences for decades

Candy Dempers, Issued by MediaHeads 360 8 Feb 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Retail Marketing

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Participate in the 2022 South African PR Landscape Survey

Research

Participate in the 2022 South African PR Landscape Survey

Issued by Ornico 17 Oct 2022

Media Host acquires Pear

Media

Media Host acquires Pear

11 May 2022

Digital (communications) is key to a cost-effective post-Covid marketing strategy

Digital

Digital (communications) is key to a cost-effective post-Covid marketing strategy

Siddharth Bawa 17 Jan 2022

Retailers need an effective marketing strategy this Black Friday

Marketing

Retailers need an effective marketing strategy this Black Friday

Mkhuseli Vangile 9 Nov 2021

VDX.tv releases 2021 holiday video advertising guide for brands and retailers

Advertising

VDX.tv releases 2021 holiday video advertising guide for brands and retailers

Issued by VDX.tv 22 Oct 2021

Marketing

How to position your brand in a noisy market

Issued by OFM Radio 10 Aug 2021

Digital

If YouTube isn't in your marketing plan, you're missing out!

Emily Stander 5 Jul 2021

5 lessons in adaptability entrepreneurs learned in 2020

Entrepreneurship

5 lessons in adaptability entrepreneurs learned in 2020

18 Dec 2020

More than lip service: Stand in the way of equality and you stand in the way of innovation, progress and profit

Women's Month

More than lip service: Stand in the way of equality and you stand in the way of innovation, progress and profit

Issued by Kantar 27 Aug 2020

Advertising

Marketing is in chaos. Especially advertising, PR and sponsorship

Chris Moerdyk 25 Feb 2020

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.

Trends

#BizTrends2020: When things get tough, we must get tougher

Michelle Beh 13 Jan 2020

Paying tribute to Erik du Plessis

Research

Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Advertising

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Advertising

Amazon looks to samples to spur purchases

9 Jan 2019

Marketing

12 months and counting - if you need my help

Chris Moerdyk 26 Jul 2018

Image credit: Konstantin Pelikh via .

Advertising

The argument for making lower quality ads: Targeting Generation Z

Hlumelo Ndoni 11 Jun 2018