Word-of-Mouth Marketing | Bizcommunity

Word-of-Mouth Marketing | Bizcommunity

News

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

#OrchidsandOnions: Burger King hides the message, BMW spells it out

#OrchidsandOnions

#OrchidsandOnions: Burger King hides the message, BMW spells it out

Brendan Seery 22 Apr 2025

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

CRM

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

Michael Levinsohn 28 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Founder, EDC squared, Scott Thwaites (image supplied)

IMC Conference

#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like people

Danette Breitenbach 3 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

5 signs you’re good at saving money in your small business

SMEs

5 signs you’re good at saving money in your small business

Ben Bierman, Issued by Business Partners Limited 29 Jul 2024

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

SMEs

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

Issued by OriginalNerdsZA 12 Feb 2024

Embracing the social commerce wave

E-commerce

Embracing the social commerce wave

17 Jan 2024

Research

Heineken, Moutai and Moët & Chandon are the most valuable liquor brands

31 Jul 2023

Company culture as a cornerstone of long-term success and the metrics that really matter

SMEs

Company culture as a cornerstone of long-term success and the metrics that really matter

Issued by Business Partners Limited 27 Jul 2023

Marketing

Survey of nano influencers provides insights that affirm the growth of the creator economy

26 Apr 2023

Source © Desola Lanre Ologu

Marketing

Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

5 new year's resolutions for South African small business owners and entrepreneurs

Community

5 new year's resolutions for South African small business owners and entrepreneurs

Issued by Business Partners Limited 10 Feb 2023

How to take control of your business's online reputation in 2023

CRM, CX, UX

How to take control of your business's online reputation in 2023

Issued by Hellopeter 25 Jan 2023

Scott Thwaites. Source: Supplied.

Digital

#BizTrends2023: Digital players see golden opportunity in community commerce

Scott Thwaites 10 Jan 2023

Marketing

3 things brands should consider this Black Friday

Scott Thwaites 21 Nov 2022

Marketing

The influence of influencer marketing

Pieter Groenewald 11 Nov 2022

Word of Mouth Marketing has changed its game plan, but not its clout

Marketing

Word of Mouth Marketing has changed its game plan, but not its clout

Pieter Groenewald 16 May 2022

#TheSocialAshTag: The powerhouse of TikTok

Social Media

#TheSocialAshTag: The powerhouse of TikTok

Ashleigh Burton 22 Mar 2022

How to drive customer growth through the power of WOM marketing

Marketing

How to drive customer growth through the power of WOM marketing

8 Mar 2022

Pop culture power play: Checkers plugs into Tinder Swindler hype

Retail Marketing

Pop culture power play: Checkers plugs into Tinder Swindler hype

Lauren Hartzenberg 14 Feb 2022

When content and commerce collide

Social Media

When content and commerce collide

Greg Bailie 15 Nov 2021

East Coast Gold launches national campaign

Radio & Audio

East Coast Gold launches national campaign

Issued by East Coast Radio 5 Oct 2021

Why online referrals are changing the marketing game

Marketing

Why online referrals are changing the marketing game

Ernest North 23 Sep 2021

Bridgement awards R20k loan to small business owner Simphiwe Mkhize

Funding

Bridgement awards R20k loan to small business owner Simphiwe Mkhize

21 Jun 2021

5 online trends for South African SMEs

Digital

5 online trends for South African SMEs

Issued by Domains.co.za 18 Jun 2021

#BehindtheBrandManager: Gerry Thomas, the man behind Krispy Kreme SA

#BehindTheBrandManager

#BehindtheBrandManager: Gerry Thomas, the man behind Krispy Kreme SA

Evan-Lee Courie 14 Apr 2021

Marketing

Why your brand needs a P2P marketing strategy

Heath Muchena 30 Mar 2021

The role of community and referrals in online retail success

Retail Marketing

The role of community and referrals in online retail success

19 Jan 2021

CRM, CX, UX

How brands can leverage community to bolster customer experience

Miguel De Gracia 23 Sep 2020

Pivoting on a budget: Driving effective marketing in a 'cut-back' economy

Marketing

Pivoting on a budget: Driving effective marketing in a 'cut-back' economy

Jenni Benatar, Issued by Irvine Partners 5 May 2020

Why social-ready packaging should be a priority in retail

Packaging

Why social-ready packaging should be a priority in retail

20 Feb 2020

The rising case of populism and its impact on brands

CRM, CX, UX

The rising case of populism and its impact on brands

Nonye Mpho Omotola 11 Feb 2020

#EntrepreneurMonth: Insights into the SA female entrepreneur's journey in 2019

Fairness First

#EntrepreneurMonth: Insights into the SA female entrepreneur's journey in 2019

Leigh Andrews 9 Dec 2019

It's time to implement 2020 strategies now

Business Plans

It's time to implement 2020 strategies now

4 Dec 2019

Growth strategies that work to scale your business

How To Start Up

Growth strategies that work to scale your business

Chris Legazpi 22 Oct 2019

Image credit: Andy Holmes on Unsplash.

Marketing

Fledgling - still the best word to describe influencer marketing

Ryan McFadyen 27 Sep 2019

Talent Acquisition

The candidate experience playbook - Part 1

Henneri Crous, Issued by Simplify 19 Jul 2019

In a post-truth world experiential innovation by hospitality leaders is crucial

Marketing

In a post-truth world experiential innovation by hospitality leaders is crucial

Jonathan Steyn, Issued by UCT Graduate School of Business 2 Jul 2019

Amfi Craft appoints Boomtown for debut marketing push

Marketing

Amfi Craft appoints Boomtown for debut marketing push

Issued by Boomtown 20 Mar 2019

As seen in the Kantar AdReaction Getting Gender Right webinar.

Fairness First

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

Leigh Andrews 18 Mar 2019