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#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

Cookieless world
Cookieless worldArticle

Consumers' personal data is shared between tech companies in the third-party cookie ecosystem over 500 billion times a day. That is changing...

Issued by Wunderman Thompson 13 Apr 2021

The dawn of an opt in culture demands changing marketing models
The dawn of an opt in culture demands changing marketing modelsArticle

Is the rise of the opting in culture eating into the reach of the 'niche'? Will a more mature view of personal information protection eclipse the right target, at the wrong time and place?...

Issued by Kriel & Co 12 Apr 2021

The cookie-pocalypse: Viewing the glass half full
The cookie-pocalypse: Viewing the glass half fullArticle

Almost every company use cookies in their digital marketing. But with third-party cookies set to crumble over the coming months...

Ryan Sauer & Kirsten Foster 24 Mar 2021

Marketing in a world without third-party cookies
Marketing in a world without third-party cookiesArticle

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

Colleen Rose 22 Feb 2021

2021 media trends and predictions
2021 media trends and predictionsArticle

Boomerang subscribers, social e-commerce and analytics everywhere: these are the strategies that will shape 2021's media landscape...

Issued by Kantar 18 Nov 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement
IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurementArticle

Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...

Juanita Pienaar 24 Aug 2020

Boris Dzhingarov
Digital advertising trends you need to watch for in 2020Article

One of the biggest questions that 2020 has brought with it is related to changes in the digital advertising space...

Boris Dzhingarov, Issued by Monetary Library 11 Feb 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumblesArticle

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling...

Lisa Macleod 11 Dec 2019

The 'digital paradox' facing the media industry in 2020
The 'digital paradox' facing the media industry in 2020Article

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers...

Issued by Kantar 9 Dec 2019

Handy tips to secure your web browser
Handy tips to secure your web browserArticle

What is the most secure web browser? Google Chrome? Mozilla Firefox? Microsoft's Internet Explorer? It's a simple question-but the answer is a bit complicated.

2 Jun 2014

The impact of cookie deletion on website audience measurement in Latin America
The impact of cookie deletion on website audience measurement in Latin AmericaArticle

SANTIAGO, CHILE: comScore, Inc. released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in server logs' measurement of the size of online audiences.

12 May 2011

Google launches Chrome beta
Google launches Chrome betaArticle

The new beta version of Google's Chrome browser, which includes a number of innovations such as additional privacy controls for users and seamless integration of translation functionality, was launched yesterday, Tuesday, 2 March 2010.

3 Mar 2010

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