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#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think
#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many thinkArticle

This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...

Anse Leighton & Andrew Smit 12 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?
#TheFutureofMeasurement: Part 2: A world without cookies? What next?Article

The second part of this series explores a future without cookies and looks at how we can prepare for it...

Andrew Smit & Jade Arenstein 12 Apr 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes
#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changesArticle

Steve Jobs once described his views on privacy saying: "Privacy means people know what they're signing up for, in plain English and repeatedly."...

Jade Arenstein and Johan Walters 12 Apr 2021

Marketing in a world without third-party cookies
Marketing in a world without third-party cookiesArticle

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

Colleen Rose 22 Feb 2021

#BizTrends2021: Fish where the fish are in 2021
#BizTrends2021: Fish where the fish are in 2021Article

While writing this I am glad that I did not make any predictions for 2020 as I am sure that they would have all been incorrect. I fear that this year might be equally difficult to predict with many uncertainties...

Daan Du Toit 21 Jan 2021

#IABInsightSeries: Data, skill set and our relationship with technology
#IABInsightSeries: Data, skill set and our relationship with technologyArticle

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

Jessica Tennant 8 Mar 2020

How to deal with ad blockers?
How to deal with ad blockers?Article

Again a surge of media attention about ad blockers has caused uncertainty among advertisers and publishers. This time, because Apple's new iOS release allows the use of ad-proof tools...

Issued by Incubeta 25 Sep 2015

Rick van Boekel, CEO of DQ&A Media Group, grades the predictions he made last year
Rick van Boekel, CEO of DQ&A Media Group, grades the predictions he made last yearArticle

Rick van Boekel, CEO of DQ&A Media Group, revisits the predictions he made last year about privacy compliance, programmatic media buying and other hot digital marketing topics.

Issued by Incubeta 25 Apr 2013

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