Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...
Evan-Lee Courie 20 Apr 2021
Following analysis of attacks on mobile devices, Kaspersky has uncovered that 14.8% of its users who were targeted by malware or adware in 2019 suffered a system partition infection, making the malicious files undeletable.
Public commissions of inquiry always seem to backfire. The inquisitional atmosphere is designed to evince a confession: the raised podium of the panel, the cameras, the meaningful pauses, the constant rephrasing. But as theatre gives way to farce it reveals that the asymmetry goes the other way - power lies with what the defendant chooses to disclose...
Derek Abdinor 23 Sep 2019
The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...
Juanita Pienaar 23 Oct 2018
As with other industries, tourism and travel are enjoying the integration of a number of new and emerging technologies, which are poised to create enhanced user experiences throughout the travel lifecycle...
Eran Feinstein 22 Jan 2018
In the age of technology that we live in, the internet has revolutionised the property industry and how business is concluded. With over 26-million users connected to the internet in South Africa, it has become one of the main marketing and advertising tools used by real estate professionals to effectively reach large masses of people in a short time frame...
Adrian Goslett 26 Oct 2016
I recently had a meeting with one of my suppliers who is the owner of a thriving printing business, and when I asked him how business was, he mentioned that despite the difficult economic times, his business has been sustainable through Word of Mouth (WOM) as a form of advertising.
Tralone Khoza 17 Feb 2014
More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues.
Declan Hollywood 29 Sep 2012
The recession is driving the need for cheaper more cost-effective marketing solutions. This development has already seen a reduction in a number of traditional channels, creating opportunities for measurable tools which can deliver a high ROI.
Patrick Gordon 11 Aug 2009
MOSCOW: Online advertising tools can be used to learn what newspaper readers want, said Augustin J Edwards, publisher, Las Ultimas Noticias, Chile, speaking at the WAN congress held in Moscow last week.
While sitting on Northcliff Hill one sunny afternoon overlooking the Johannesburg skyline I looked at all the big buildings and smaller buildings, the flat ones, the round ones, the weird shaped ones and thought to myself: what is the one thing all of these have in common? What is the one common thing all of us in business do? We provide for the needs of our customers.
Lehan Stemmet 26 Nov 2003