Results for Facebook advertising

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How to get your Facebook advertising account ready for sweeping changes in iOS14.5
How to get your Facebook advertising account ready for sweeping changes in iOS14.5Article

For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules...

Mario de Lima 13 Apr 2021

Facebook's conversion objective and retargeting best-practice
Facebook's conversion objective and retargeting best-practiceArticle

It's important to measure the results of any media buying operation and a Facebook campaign is no different. Read more...

Daniel Schmidt, Issued by Ole!Connect 26 Aug 2020

#BehindtheSelfie with... Ruan Fourie, SEO specialist at Starbright Solutions
#BehindtheSelfie with... Ruan Fourie, SEO specialist at Starbright SolutionsArticle

This week, we go behind the selfie with Ruan Fourie, SEO specialist at Starbright Solutions...

Jessica Tennant 5 May 2020

It's more than gender-based violence...
It's more than gender-based violence...Article

Its more than gender-based violence - it's a complete collapse of our moral fibre and care for our fellow man, says Ingrid von Stein...

Ingrid von Stein 16 Sep 2019

Are all PPC solutions created equal?
Are all PPC solutions created equal?Article

In the last set of financial results, it was reported that Facebook ad revenue is overtaking that of Google. Does this mean that you should be taking out Facebook Ads as opposed to Google Ads?...

Issued by Digital School of Marketing 28 May 2019

Image source: Gallo/Getty.
Technology is a liberating force for African womenArticle

Innovative projects tackle entrenched gender inequality in Africa...

Charles Onyango-Obbo 16 May 2019

Facebook developments positive for privacy, consumer protection
Facebook developments positive for privacy, consumer protectionArticle

The right to user privacy and respect for personal information on the internet continued to make news headlines last month as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators...

Gil Sperling 15 May 2018

Will business feel the after-effects of FB's data breach?
Will business feel the after-effects of FB's data breach?Article

Gil Sperling, CTO of Facebook marketing partner, Popimedia comments on Facebook's data breach and what it means for advertisers?...

Gil Sperling 9 Apr 2018

Where is crypocurrency heading?
Where is crypocurrency heading?Article

TOKYO - A hacking theft that netted $530 million, a ban on Facebook advertising, regulation even in Russia and more wild price swings: despite another stomach-churning week for cryptocurrencies, analysts say they are here to stay.

4 Feb 2018

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?Article

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

Joseph Neusu 23 Jan 2018

(c) Vadim Ginzburg -
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcementArticle

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world...

Shelley Finch 17 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed changeArticle

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

Natalia Rosa 16 Jan 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/salesArticle

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

Bogosi Motshegwa 19 Dec 2017

Michelle Dobson
#Newsmaker: Michelle Dobson on her promotion to MD of LumenArticle

Michelle Dobson's recent promotion from business unit director to MD dovetails with digital marketing agency Lumen progressing to the next level...

Jessica Tennant 21 Nov 2017

Facebook evens the playing field by discontinuing 'dark posts'
Facebook evens the playing field by discontinuing 'dark posts'Article

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page...

Dr Ewoudt Cloete, Issued by Wunderman Thompson 6 Nov 2017

The end of cookie cutters in digital marketing
The end of cookie cutters in digital marketingArticle

Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls...

Issued by Impressive Digital 4 Oct 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with adsArticle

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too...

Andy Walker 3 May 2017

What the rise of paid social media advertising means for you
What the rise of paid social media advertising means for youArticle

Paid social media advertising has been around for some time. Yet the concept of 'pay to play' has only become particularly prominent in the last few months...

Ryan Kh 24 Jan 2017

Using apps to drive holiday sales
Using apps to drive holiday salesArticle

Facebook recently launched dynamic ads for mobile app installs. App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products...

13 Dec 2016

Image credit:
How to deliver the only exceptional value shoppers want these December holidaysArticle

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

Bandile Ndzishe 7 Dec 2016

Facebook, Instagram marketing partner launches in sub-Saharan Africa
Facebook, Instagram marketing partner launches in sub-Saharan AfricaArticle

StitcherAds, a global Facebook and Instagram marketing partner, has launched its services in the sub-Saharan Africa region...

6 Dec 2016

Facebook says it erred measuring audience reach
Facebook says it erred measuring audience reachArticle

Facebook on Wednesday said that is working to fix flaws in its metrics calculations that led to the audience being overestimated at times...

18 Nov 2016

Workshop guide to achieving high levels of engagement on Facebook
Workshop guide to achieving high levels of engagement on FacebookArticle

As Facebook limits the number of people that see each post to just a percentage of the total number of fans or people who like pages, savvy PR professionals and social-media mavens need to understand how to achieve the highest level...

10 Feb 2016

Facebook helps West African SMEs connect with customers
Facebook helps West African SMEs connect with customersArticle

Facebook hosted a roundtable with small and medium sized enterprises from Ghana and Nigeria on Tuesday this week as part of its effort to support entrepreneurship in West Africa...

5 Feb 2016

Facebook announces updates to Conversion Lift measurement tool
Facebook announces updates to Conversion Lift measurement toolArticle

Having launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business its ads can drive...

7 Sep 2015

Loving the Hello Weekend (love Cape Town) campaign
Loving the Hello Weekend (love Cape Town) campaignArticle

How do you show you love your city? With a dedicated campaign centred around weekends, of course. That's exactly what design agency Infestation did when it won the Cape Town Tourism account...

Leigh Andrews 13 Jul 2015

Facebook targets SMEs
Facebook targets SMEsArticle

Facebook is committed to helping each of its 40 million small business Pages achieve their goals and it is making investments to provide the right resources to do so...

4 May 2015

Simple tips to maximise Facebook advertising campaigns
Simple tips to maximise Facebook advertising campaignsArticle

The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case...

Boris Dzhingarov 17 Apr 2015

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing WorldwideArticle

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015

Facebook advertising 'lost cause' for marketers
Facebook advertising 'lost cause' for marketersArticle

According to the latest white paper, 'Facebook Advertising through the Years', released by the London School of Marketing (LSM), marketing experts claim that Facebook advertising is no longer a cost-effective option...

14 Apr 2015

Desiree Gullan
Facebook and the game of trollsArticle

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

Desiree Gullan, Issued by G&G Digital 28 Aug 2014

Matthew Arnold
Pulling insights from under the hood of FacebookArticle

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

Matthew Arnold 15 Aug 2014

Enigma generation - Generation Y
Enigma generation - Generation YArticle

Research by the North-West University, talking to Generation Y and how they are shaping the workplace has revealed that Generation Y, born between 1986 and 2005, are proving enigmatic, in...

7 Aug 2014

Matthew Arnold
Avoid these five common digital media mistakesArticle

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

Matthew Arnold 22 Jul 2014

Gordon Geldenhuys
SA marketers pay among the highest rates for Facebook adsArticle

South African marketers pay among the highest rates for Facebook advertising in the Europe, Middle East and Africa region (EMEA).

Gordon Geldenhuys 31 Jul 2013

Secrets to Facebook advertising
Secrets to Facebook advertisingArticle

Images are consistently the most engaging content on Facebook. No other type of post gets as many likes and shares, meaning those with images usually receive the widest distribution.

Dan Fletcher 26 Jun 2013

Evert Lombaert
Facebook hashtags - marketing platinumArticle

In March, we mentioned the impending arrival of Facebook hashtags as well as the resistance to this. Like it or not; it has now officially arrived on the platform and brands will need to adapt to them.

Evert Lombaert 19 Jun 2013

Gil Sperling
Facebook ads: CPC vs CPMArticle

If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly understanding Facebook's advertising model and what each of these options gets you, you might find this a confusing or difficult choice to make.

Gil Sperling 7 Jun 2013

Stay at hotel... and steal a Banksy
Stay at hotel... and steal a BanksyArticle

MELBOURNE, AUSTRALIA: A boutique hotel chain boosts off-season occupancy by encouraging guests to steal original artwork.

15 May 2013

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013Article

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013

SoulProviders Collective
Wake up and smell the promosArticle

During rocky times my father's wise words remind me that... he is always right. "Nothing in life is free, my girl" was his disquieting adage in response to an idea at which was launching myself, gung-ho.

Sarah-Jane Boden 6 Nov 2012

BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffectiveArticle

LONDON, UK: The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its 'VirtualBagel' experiment, an imaginary business which it started in a bid to test it, received 1600 'likes' in just 24 hours despite the fact that the 'VirtualBagel' page offered no products or interesting content.

16 Jul 2012

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