The end of cookie cutters in digital marketing

The shift towards digital advertising has created something of a storm in the marketing world over the past few years. Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls of assuming there is some catch-all digital marketing strategy they can employ for every client.
Robert Tadros
Robert Tadros
The end of cookie cutters in digital marketing
Often however, doing things differently and taking a unique approach to how you operate is the recipe for success. At least, that has been the case with Melbourne-based boutique marketing agency, Impressive Digital.

After working within the digital marketing industry for almost a decade, the Founder of Impressive Digital, Robert Tadros, took a risk and branched out with a different approach committed to collaborative and authentic client relationships.

“You won’t find the old one-size-fits-all solution when you approach us”, Tadros says, explaining that what sets Impressive apart is their attitude. This is an agency that aims to put client goals and objectives first, and build strategies with business owners, guiding them through their own campaigns from start to finish.

“Our clients see Impressive as an extension of their team.”

This collaborative, client-side mindset and tailored approach is what helped see Melbourne business, Sitting Pretty Halo Hair, achieve an outstanding 130% increase in online revenue in the first six weeks of partnership with Impressive Digital, reaching six-figure sales for the very first time. Launching a multi-channel, integrated strategy across Facebook and AdWords, Impressive Digital delivered acquisition ads + dynamic retargeting on Facebook, as well as optimised search ads through AdWords. With the objective of positioning Sitting Pretty Halo Hair as the go-to brand for halo hair extensions, Impressive Digital successfully delivered 104% increase in AdWords sales, 64% increase in total website visits, and the lowest cost per acquisition in brand history.

In another instance, Impressive Digital worked with And Chill, providing SEO, content marketing, AdWords and Facebook advertising. By assessing and determining the client’s best performing channels and zones in their national market, Impressive Digital re-allocated portions of the budget, delivering a dramatic 557% increase in leads with the same ad-spend, in the first two months. The average cost-per-lead was decreased by 81% and through AdWords alone, leads skyrocketed by 380%. As a result of this intense growth, And Chill has hired almost a dozen new staff members and hit their business growth objectives well ahead of anticipated time.

It is results such as these, and others, that have helped Impressive Digital net $3m in revenue in under two years, and established the agency as a reputable, results-driven leader in the industry.

“We don’t focus on vain metrics such as impressions and click-through-rates. We focus on leads, sales, the cost-per-acquisition and ultimately, the client’s bottom line profit”, Tadros says, referring to Impressive Digital’s recipe for success. “Our central focus is on continually growing businesses online using refined, tailored, data-driven digital solutions and ROI-positive techniques.”

By combining their unique proclivity for attention to detail and guided deployment on the client side, with their sizable industry experience in social media, analytics and digital marketing know-how in to one core strategy, Impressive Digital are providing exactly the kind of results their namesake suggests.
In an industry that is often filled with cookie-cutters, Tadros and his team stand out.

If you would like to get in touch with Impressive Digital, please find their details below:

Impressive Digital
The end of cookie cutters in digital marketing
The end of cookie cutters in digital marketing

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