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6 words to guide you on your B2B content marketing journeyArticle

There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...

Dev Naidoo and Leo Redelinghuys 14 Sep 2020

Screengrab from State Street Global Advisors - Fearless Girl .
The case for creativity in B2B marketingArticle

Warren Moss, CEO of Demographica writes that our B2C marketers are globally-renowned and regularly win international recognition for campaigns - so why don't B2B marketers, also?...

Warren Moss 14 Sep 2020

#WomensMonth: Claire Denham-Dyson, 'It's essential that young womxn see this industry as a safe and fruitful space'
#WomensMonth: Claire Denham-Dyson, 'It's essential that young womxn see this industry as a safe and fruitful space'Article

Claire Denham-Dyson, head anthropologist at Demographica shares why she hopes that marketing becomes more of a lucrative space for creatives and why she thinks it's essential that young womxn see this industry as a safe and fruitful space where they can be properly remunerated...

Juanita Pienaar 27 Aug 2020

Photo by  from .
B2B customers are people, tooArticle

B2B marketers have, for years, treated DMU's (Decision-Making Unit) as a homogenous group - but it's time to embrace the concept that they're individual people with their own functions, interests and needs, and communicate with them accordingly...

Chiedza Gonyora 30 Jun 2020

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SA marketers fostering meaningful customer relationships beyond first purchase [report]Article

Salesforce has released its sixth annual State of Marketing report, including South African data for the first time. The report shows that, locally, marketers are at the forefront, with 76% in South Africa leading customer experience initiatives across their companies...

21 May 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in businessArticle

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

Gillian Rightford 17 Dec 2019

Image source: Gallo/Getty Images.
Consumers prefer more discount related emails from brands during the holidaysArticle

Research shows 84% of customers are looking to email marketers for their holiday discounts...

4 Dec 2019

Campaign Creators via .
Marketers demand third-party providers bring more compliance to lead marketing science [report]Article

A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk...

21 Nov 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketingArticle

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

Brian Mechem 15 Mar 2019

Account-based marketing
Account-based marketingArticle

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

Maxine Ohayon 8 Mar 2019

Blast into January with blogging
Blast into January with bloggingArticle

As the year settles into silliness and switch-off mode, including mental agility, why not be ahead of your competitors by planning your content strategy for January and welcome 2019 with a high-impact social media campaign?...

Iza Grek 28 Dec 2018

B2B marketers don't have time for quality content
B2B marketers don't have time for quality contentArticle

The biggest problem that a lot of marketers have in business-to-business (B2B) companies is not necessarily trying to figure out how to harness digital channels to boost the effectiveness of their strategies...

Brian Holmes, Issued by Scarlet Letter 1 Oct 2018

What makes a great B2B marketer?
What makes a great B2B marketer?Article

Strong Business-2-Business (B2B) marketers are a rare breed. Warren Moss lists a few characteristics that set the strong, talented and effective ones apart from the rest...

Warren Moss 16 Aug 2018

4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case studyArticle

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

Sri Varshini Kolavennu 17 Jul 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom SteinArticle

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

Jessica Tennant 13 Jun 2018

Marcel de Grijs ©
Five fast stats about social mediaArticle

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?...

Iza Grek 6 Sep 2017

Boris Dzhingarov
Email marketing: The key to successful small businessArticle

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses...

Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

Warren Moss, founder and CEO of Demographica.
#AfricaMonth: Demographica's Warren Moss on the business of B2B marketingArticle

Warren Moss was the only judge from Africa in the annual BMA B2 Awards, which recognise the top performing Business to Business (B2B) marketers around the world. He shares tips for success in B2B marketing...

Leigh Andrews 25 May 2017

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)Article

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

Stephen Sandmann 20 Feb 2017

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Time for B2B marketers to get serious about social mediaArticle

Marketers working in the business-to-business space need to get serious about social media, says Innocomm...

7 Dec 2016

How to improve your B2B customer experience
How to improve your B2B customer experienceArticle

Customer experience is naturally at the forefront of any B2C company. The same focus is not, however, always seen in B2B companies, where marketers have little to no contact with influencing the buying decision...

Jessica Woodruff 26 Oct 2016

Charlie Stewart
How quality content can seal the B2B dealArticle

This is a summary of a talk I recently gave at The Marketing Indaba 2016 in Cape Town on 25 May...

Charlie Stewart 27 May 2016

7 Easy, Under-the-Radar Strategies for Generating Business Leads
7 Easy, Under-the-Radar Strategies for Generating Business LeadsArticle

There are thousands of strategies you can use to generate business leads, thanks especially to online marketing. The hard part is figuring out which ones are really worth your while.

Issued by Naija Writers’ Coach 29 Mar 2016

The power of social media for business to business marketing
The power of social media for business to business marketingArticle

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs...

Tamsyn Kiddle 30 Oct 2015

Simple growth hacking tools that B2B marketers can use right now
Simple growth hacking tools that B2B marketers can use right nowArticle

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

Boris Dzhingarov 22 Sep 2015

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globallyArticle

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

Louise Marsland 17 Jul 2015

Marketing needs allocated resources in SMEs
Marketing needs allocated resources in SMEsArticle

Starting a new SME business or trying to raise the profile of an existing one requires extensive marketing efforts, which is sometimes overlooked as a necessity by SME owners...

29 May 2015

The B2B buying power shift
The B2B buying power shiftArticle

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

Sibongile Lehloo 26 May 2015

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C marketsArticle

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

Priority Metrics Group, via Ashlan Bonnell 27 Mar 2015

Pinterest vs Instagram: The battle of the photo continues
Pinterest vs Instagram: The battle of the photo continuesArticle

We'll never have a shortage of challenges as the digital creeper sprouts out new vines at an uncontrollable speed...

Dries Badenhorst 11 Feb 2015

Rose Setshoge
B2B marketers: don't just generate leads in 2015, produce convertible onesArticle

Believe it not, lead generation still keeps most marketers awake at night! Although this is one of the vital marketing functions, it needs collaboration with the sales team in order to be effective...

Rose Setshoge 27 Jan 2015

Six social media marketing lessons for B2B marketers
Six social media marketing lessons for B2B marketersArticle

According to a Forbes report social media marketing is one among the three most common digital marketing strategies used by B2B firms, the other two being digital content creation and online advertising.

Jessica Davis 25 May 2014

Study reveals how sales and marketing need better collaboration in the digital age
Study reveals how sales and marketing need better collaboration in the digital ageArticle

The most effective way for companies to make the most out of their marketing efforts in today's digital age requires that the sales and marketing teams work more closely together to nurture leads through online activity, followed by feeding the resulting business intelligence into their CRM systems to close more deals.

Issued by Maximizer Software 2 Apr 2014

Research indicates buyers relying on trusted third-party information
Research indicates buyers relying on trusted third-party informationArticle

New content marketing research by the Chief Marketing Officer (CMO) Council, conducted in partnership with NetLine Corporation, surveyed the online content sourcing and sharing behaviours of 352 business buyers worldwide.

27 Mar 2014

Subhash Chandra
Why social media is most popular among B2B marketersArticle

There is no doubt at all that the social media websites are the precious tools for the Business to Business (B2B) companies. Here's why...

Subhash Chandra 18 Jun 2013

Daryn Smith
Content, is it the new corporate gift?Article

In business to business marketing the giving of corporate gifts is abundant. Leads are given gifts in order to try close deals, and customers are given gifts to reward them for their loyalty, or as part of CRM strategies to retain customers.

Daryn Smith 1 Apr 2013

[2012 trends] Getting found in 2012
[2012 trends] Getting found in 2012Article

In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.

Lana Hindmarch 27 Jan 2012

Festival of Media Asia 2011: Leading media experts share their secrets
Festival of Media Asia 2011: Leading media experts share their secretsArticle

SINGAPORE: The event's organisers have announced The Showcase Theatre at The Festival of Media Asia. As part of the overall conference agenda, each day Vision Leadership partners will take to the stage to host thought-provoking sessions in the theatre.

11 Nov 2011

The third B2B Barometer reveals new confidence amongst B2B marketersArticle

TEDDINGTON, UK: Released 9 September 2010: The third in a series of IDM and ABBA-supported market surveys carried out by B2B specialist research agency Circle Research, has revealed exciting, positive changes in the market over a six month period. The B2B Barometer series provides a factual marketing perspective on how B2B companies are reacting to changes in the market.

10 Sep 2010

B2B vs. B2C CRM: What's the difference?Article

All CRM systems are not created equal, and that's good news for companies that sell more to consumers than to businesses. However, it's crucial to understand the differences between B2B and B2C CRM in light of each company's individual requirements. Three consistent themes appear and can be used as a baseline for selecting tools to help B2C marketers: speed, process and persistence.

Jeff Solomon 2 Mar 2010

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