Grace McMahon-Van Eck

Senior Strategist at 34°
Location:South Africa

Profile

Grace is a senior strategist at 34°. She is obsessed with navigating their portfolio of brands through the new world of business in Africa using her curiosity for human behaviour to deliver cut-through thinking.
Find your edge or prepare for the fall

We don't mean to be alarmist, but it's a war out there. Brands are falling weekly. Profits are up in smoke. Businesses are closing their doors. It's safe to say that the future is worryingly uncertain and we can't placate ourselves by just blaming the economy...

By Grace McMahon-Van Eck, Issued by 34° 27 Feb 2019

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