Eugene du Plessis
Commenting on South African Media and Entertainment Outlook 2012-2016
Interesting to see how print is trying to latch on to a synergistic relationship with digital. Not too long ago...print wanted nothing to do with digital.
Posted on 14 Sep 2012 11:41
Eugene du Plessis
Media‚ entertainment digital spend to rise 21%: PwC
Would be interesting to see what % of the digital growth will go towards search, social media, display advertising, internet radio, etc.
Posted on 11 Sep 2012 21:45
Eugene du Plessis
Agency commissions debated at AMASA
Very valid point. How often does the actual idea & deployment come from the agency on a particular campaign? Especially within digital.... best is when a brief comes up for the same campaign from different agencies... help us with our pitch. From pitch to delivery....16,5% ;-)
Posted on 4 Jul 2012 16:21
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