Amanda Reekie is founding director of ovatoyou
and imagineNATION Alliance
, and has spent the large majority of her 31-year career in retail and working with retailers.
The ovatoyou research platform has a panel of 23,000+ respondents in SA and more in Africa. The technology allows video, photo and audio sharing so that communication can be tested. It also allows for photo-upload so that a textured view of consumers' worlds is possible.