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Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

(Image supplied)

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

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New Warc report dispels myths about audio advertising in the US

4 Dec 2024

#BehindtheCampaign: LegalWise balances legacy with future promise

4 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

South Africa’s Good Things Guy, Brent Lindeque hosts MTN Win-Win Summer campaign weekly show

South Africa’s Good Things Guy, Brent Lindeque hosts MTN Win-Win Summer campaign weekly show

2 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

SpaceX founder and Tesla CEO Elon Musk speaks on a screen during the Mobile World Congress (MWC) in Barcelona, Spain. Source: Reuters/Nacho Doce

Musk's Starlink ordered to cease operations in Namibia

Nqobile Dludla 28 Nov 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

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