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Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Is television advertising still as effective as it once was?

6 Apr 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social media report on the EFF National Shutdown

31 Mar 2023

Verve Benelux opens with new hub in Amsterdam

Verve Benelux opens with new hub in Amsterdam

VERVE 28 Mar 2023

Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

VERVE 23 Mar 2023

Source: © Tim Douglas A consumer study by Engagement Labs shows net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home

Study shows online and offline conversations have different outcomes for brands

20 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

InSites Consulting rebrands to Human8

InSites Consulting rebrands to Human8

Human8 15 Mar 2023

Source: © Sarah Chai The WFA Wave II is calling for responses to the Global DEI Census. The 2021 Census's most commonly reported forms of discredit are on the basis of age, family status, that is people who have caring responsibilities for kids, the elderly or the sick

WFA calls for responses to its 2023 Global DEI Census

15 Mar 2023

SA tax-payers speak truth to power

SA tax-payers speak truth to power

BrandMapp 14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Vicinity: The Year in Data 2022

Vicinity: The Year in Data 2022

Vicinity Media 2 Mar 2023

How age, gender and education are influencing online retail adoption in SA - study

How age, gender and education are influencing online retail adoption in SA - study

1 Mar 2023

Global survey indicates positive outlook for public relations in 2023

Global survey indicates positive outlook for public relations in 2023

Nicole Capper, MANGO-OMC 1 Mar 2023

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