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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

5 audience segments brands should prioritise this holiday season

5 audience segments brands should prioritise this holiday season

5 Nov 2024

How customer reviews shape Black Friday buying decisions

How customer reviews shape Black Friday buying decisions

Hellopeter 1 Nov 2024

The campaign was released by Spar.

Barry swaps snow for sunshine in Spar's festive South African ad

30 Oct 2024

Rihanna was interviewed by kid influencer. Source: Puma

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

In a SA first for retail, Checkers Sixty60 has taken to the skies (image supplied)

A SA retail first, Checkers Sixty60 "lifts" off and takes to the sky

25 Oct 2024

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

17 Oct 2024

(Image supplied) Ackermans uses AI - Ackermans Intelligence - and toddlers to bring its new campaign life

AI and toddlers bring Ackermans' new Baby of the Year competition campaign to life

16 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Image source: Jakub Jirsak –

The vital role of trade mark attorneys in building and protecting your brand

Alicia van der Walt and Tshireletso Tlholoe 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

10 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

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