Jessica Tennant
#Newsmaker: Carryn Martin joins new proptech app as brand manager

#Newsmaker: Carryn Martin joins new proptech app as brand manager[Jessica Tennant] Carryn Martin recently joined Flow, a new app that rewards good tenant behaviour, as brand manager...

Posted 13 days ago | Like (1)
Ron Cregan
How brand blocking regulations in South Africa could lead to further job losses

How brand blocking regulations in South Africa could lead to further job losses
© Bill Oxford via [[www.unsplash.com Unsplash.com]].
[Ron Cregan] A legislative trend of applying branding and marketing restrictions on alcohol, junk food and sugar is gaining traction across the world and posing a threat to some of the worlds' most famous brands...

Posted 26 days ago | Like
Louise Hefer
Fostering diversity of thought

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Louise Hefer] Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

Posted 1 month ago | Like
Bogosi Motshegwa
How do you steal your competitors' brand equity?

Photo by Jakob Owens on Unsplash.
Photo by Jakob Owens on Unsplash.
[Bogosi Motshegwa] You need to be smart and intentional with your approach. It also helps to have a brave and relentless brand team...

Posted 1 month ago | Like
Mikhaila Hunter
What sets challenger brands apart from the rest

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Mikhaila Hunter] Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

Posted 2 months ago | Like
Yaw Dwomoh
Is your brand telling the true story?

Is your brand telling the true story?
© Gallo/Getty.
[Yaw Dwomoh] Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

Posted 2 months ago | Like (2)
Jedd Cokayne
Are brands living up to client expectations?

Are brands living up to client expectations?
© [[www.123rf.com 123RF.com]].
[Jedd Cokayne] Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

Posted 3 months ago | Like
Howard Feldman
Despondent slogans

Despondent slogans
© Leonard Zhukovsky via [[www.123rf.com 123RF.com]].
[Howard Feldman] It is astonishing that the South African political parties have not identified that South Africans crave hope as well as confidence in the future...

Posted 3 months ago | Like
Sarah Dexter
Why 'brands using brands' get it wrong. The 'win a prize' dilemma

Why 'brands using brands' get it wrong. The 'win a prize' dilemma
© Bruce Mewett via [[www.pixabay.com Pixabay]].
[Sarah Dexter] There appears to be an increasing focus amongst brands these days on delivering short-term results - a desire to deliver the "right" bottom line for this month/quarter/cycle, despite numerous studies suggesting that this is detrimental to the long-term health of a brand...

Posted 3 months ago | Like (1)
Khangelani Dziba
What is really in the letter "A" that cannot be fixed anyway?

What is really in the letter "A" that cannot be fixed anyway?[Khangelani Dziba] Khangelani Dziba lists key brand building and sustenance lessons to be learned from Bonang Matheba's unveiling of the new House of Bonang MCC...

Posted 3 months ago | Like (1)
Jessica Tennant
#Newsmaker: Keval Ramraj takes on the world of whisky

#Newsmaker: Keval Ramraj takes on the world of whisky[Jessica Tennant] Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

Posted 4 months ago | Like
Lisa Steingold
Forget business as usual, build a brand ecosystem

Forget business as usual, build a brand ecosystem
© [[www.123rf.com 123RF.com]].
[Lisa Steingold] Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

Posted 4 months ago | Like
Chumisa Ndlazi
The future of brand communication in a self-actualised economy of 2050

The future of brand communication in a self-actualised economy of 2050
© Le Moal Olivier via [[www.123rf.com 123RF.com]].
[Chumisa Ndlazi] Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

Posted 4 months ago | Like
Leigh Andrews
Getting brandalytical with global brand strategist Nadia Boersch

Boersch on stage.
Boersch on stage.
[Leigh Andrews] Nadia Boersch, director of the Global Woman Club Vienna, and CEO of Brandalytical, shares her keys to success when 'big bang' branding and relaunching a brand...

Posted 5 months ago | Like
Terry Levin
Of landmarks and brand marks - Off the Shelf marketing

Of landmarks and brand marks[Terry Levin] Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

Posted 5 months ago | Like
Rachel Thompson
If 'toxic' was the word of 2018, could 'trust' be the word for 2019? - GfK South Africa

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?[Rachel Thompson] The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

Posted 6 months ago | Like
Jessica Tennant
#NewCampaign: What matters to you, matters to Metropolitan

#NewCampaign: What matters to you, matters to Metropolitan[Jessica Tennant] Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

Posted 6 months ago | Like
Neil Pursey
Brand safety: It's about more than fake news

Brand safety: It's about more than fake news
© rawpixel via [[www.unsplash.com]].
[Neil Pursey] While brands have come under increasing scrutiny for funding fake news sites, however inadvertently, it's not the only online reputational risk they face...

Posted 8 months ago | Like
Jedd Cokayne
Brands are so much more than just a logo

Brands are so much more than just a logo[Jedd Cokayne] As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

Posted 8 months ago | Like
Danette Breitenbach
Brands disrupting the playing fields

Brands disrupting the playing fields
© Piotr Cichosz via [[ww.unsplash.com Unsplash.com]].
[Danette Breitenbach] Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

Posted 8 months ago | Like