[Paul McIntyre] As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...
[Alan Radmall] The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...
[Leigh Andrews] My favourite session of Cape Town Startup Week 2019 was the Raw series workshop featuring SA entrepreneurs Siya Beyile and Vincent Manzini, AKA 'Sir Vincent' on the power of personal branding for entrepreneurs. Here's what you missed...
[Terence T Chinyangare] How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.
[Chris Moerdyk] One of the first things every modern entrepreneur has to do before wheeling his Volkswagen beetle out into the driveway so he can turn his garage into an office, is to think global...
[Advertising] Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary.
The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties.
“Our hope is that this campaign will drive an understanding of how much more devastating and permanent the effects of drinking and driving are than consumers seem to think. While the bottles aren’t actually available for purchase, they make a physical connection between one bad decision and a lifetime of anguish and grief - the permanent ‘aftertaste’ of regret,” says Mark Robinson, Spar group liquor manager.
[Damon Stapleton] This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...
[Film & Cinematography] Accelerate TV has released the second film from its 2019 filmmaker project. The project – titled Black Monday – was written and directed by Adetola Films.
The film focuses on the effects of stigmatisation in the society as it tells a story of a young man, Abiodun, who returns from prison to face stigmatisation from the members of his community.
[Biz Takeouts Radio Show & Podcasts] In conversation with Rutendo Nyamuda on how corporates and government need to collaborate with startups if they want to progress and remain competitive in the future.
Carla Worth, deputy managing director at Digitas Liquorice. Image supplied.
[Juanita Pienaar] Digitas Liquorice appointed Carla Worth as its new deputy managing director earlier this year, and announced that she will steer the agency through its next phase of growth while further entrenching digital innovation for brands...
#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.
[Leigh Andrews] Held at the new 44 on Long venue, above Tiger's Milk, the PR2020 Summit shared top insights into PR trends set to continue into 2020. Here are highlights from the five speakers of the day: Robin Tindall of Lead Genius; Regine Le Roux of Reputation Matters; Sasha Knott of Job Crystal; Jody Kolbee of Writers Hand Studios; and Jaco Pienaar of PEAR...
[Boris Dzhingarov] Connecting to an audience is vital for business success. The problem is that most companies do not connect and eventually end up faced with huge problems...
[Maria Berrios-Carter] Teens are turning their backs on digital in favour of something more authentic. A fact backed by the explosive growth in the sales of Polaroid in the 18-25 year market...
[Chanell Kemp] With the current economic climate, organisations are often left to wonder where they can save money and how they can cut costs. But can research really help organisations to save money?
[Andy Walker] Spam calls. You'd probably rather receive a lump of coal in your stock this Christmas, but it's an annoyance that affects all phone owners worldwide. In South Africa though, you may experience it more frequently than others...
[Leigh Andrews] Attendees of the final Future Females founders' breakfast for the year were in for a treat, as the Cape Town Startup Week edition's speakers included serial entrepreneur Catherine Luckhoff, SweepSouth's Aisha Pandor, and Pichulik founder Katherine-Mary Pichulik. Here's what they shared about their entrepreneurial journeys thus far...
