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AI is making PR the main character again

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )
Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: Pexels)
[Nicola Tarr] Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands...

Posted 11 hours ago | Like
Karabo Ledwaba
Publicist, DJ & fashion designer Maria McCloy has died at 50

Maria McCloy has passed away. Source: Supplied.
Maria McCloy has passed away. Source: Supplied.
[Karabo Ledwaba] Public relations and media expert Maria McCloy has passed away at the age of 50...

Posted 14 hours ago | Like
Karabo Ledwaba
Rare royal-inscribed Boer War Cadbury chocolate bar goes to auction

The chocolate bar is expected to sell for around R4,500. Source: Lockdale Auctioneers and Valuers.
The chocolate bar is expected to sell for around R4,500. Source: Lockdale Auctioneers and Valuers.
[Karabo Ledwaba] A 126-year-old Cadbury chocolate bar heading to auction this week sits at the intersection of brand history, war, and royal authority...

Posted 1 day ago | Like
Danette Breitenbach
A prisoner, an escape mastermind and a mouse walk into an agency

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)
The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)
[Danette Breitenbach] Fran Luckin, recently escaped from prison, and Roanna Williams, the mastermind behind the escape, chat to Bizcommunity...

Posted 1 day ago | Like
Mandi Fine
#CannesLions2026: Mandi Fine | SA’s healthcare communicators deserve a louder global voice

Mandi Fine is a two-time Cannes Lions Pharma Jury Member.
Mandi Fine is a two-time Cannes Lions Pharma Jury Member.
[Mandi Fine] Ahead of Cannes Lions 2026, healthcare communication specialist Mandi Fine reflects on why South Africa’s lived experience, empathy and ingenuity deserve greater recognition on the global stage...

Posted 2 days ago | Like
David Edworthy
What The Alchemist can teach us about advertising

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)
Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)
[David Edworthy] Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy...

Posted 5 days ago | Like
Danette Breitenbach
#BizTrends | Spend Trend 2026 Part 2: Consumers adopt value-seeking spending strategies

In the Spend Trend Report 2026, 75% of respondents engage in sports betting in some shape or form (Image source: @ Carte Blanche )
In the Spend Trend Report 2026, 75% of respondents engage in sports betting in some shape or form (Image source: @ Carte Blanche Carte Blanche)
[Danette Breitenbach] Consumer spending grew in 2025, says the Discovery Visa Spend Trend 2026 Report...

Posted 6 days ago | Like
Rirhandzu Shingwenyana
The 5 ways smart marketers balance brand and performance

Source:
Source: Unsplash
[Rirhandzu Shingwenyana] Marketers are being forced to pick between short-term results and long-term growth. The smartest ones know that’s the wrong choice...

Posted 7 days ago | Like
Candice Goodman
Exclusive | Building trust through conversations, clicks and competitions

Candice Goodman looks at why conversations, clicks and competitions are becoming the safest way to collect data (Image source: © 123rf )
Candice Goodman looks at why conversations, clicks and competitions are becoming the safest way to collect data (Image source: © 123rf 123rf)
[Candice Goodman] The Direct Marketing Association of South Africa's Candice Goodman looks at why conversations, clicks and competitions are becoming the safest way to collect data…

Posted 8 days ago | Like
Lebo Madiba
Can trust be measured in an AI world?

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)
At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)
[Lebo Madiba] Lebo Madiba reports from the Davos Communications Summit…

Posted 9 days ago | Like
Karabo Ledwaba
Meta expands parental controls with teen AI visibility, joining rivals

[Karabo Ledwaba] The update does not expose full chat histories...

Posted 13 days ago | Like
Danette Breitenbach
#BizTrends | Spend Trend 2026 Part 1: Social engineering and its impact on fraud

A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)
A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)
[Danette Breitenbach] Six trends highlighted from the Discovery Visa Spend Trend 2026 Report...

Posted 14 days ago | Like
Karabo Ledwaba
L’Oréal, Eucerin face off over “#1” claim as ARB rules

This ad was submitted in the complaint. Source: ARB.
This ad was submitted in the complaint. Source: ARB.
[Karabo Ledwaba] The ruling, issued on 22 April 2026, concludes that Beiersdorf met the requirements of the Code of Advertising Practice...

Posted 14 days ago | Like
Garon Campbell
The new role of the editor: Shaping work before it’s shot

[Garon Campbell] Garon Campbell, founder and director of Breadbin Productions says AI is bringing in editors to the beginning stages...

Posted 19 days ago | Like
Luke Marthinusen
MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found - MO Agency

MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found
[Luke Marthinusen] MO Agency has launched a dedicated Answer Engine Optimisation (AEO) service and AI crawl analytics platform to help businesses get cited by ChatGPT, Perplexity, and Google AI Overviews...

Posted 19 days ago | Like
Lebo Madiba
Corporate crisis: The broken heart of communications

Pictured (L to r): Katja Fasink, CEO of key7 Communications and Cyber Security, Slovenia,Maxim Behar, WCFA president and CEO of M3 Communications Group, Bulgaria, Lebo Madiba, managing director, PR Powerhouse, South Africa, Diego Biasi, PR and Digital Strategy Consultant and Founder and CEO of BPRESS Italy,and Sergii Bidenko, reputation and crisis advisor at SEC Newgate Ukraine and member of the Management Board of ICCO (Image composite: @ Ruth Cooper, Bizcommunity)
Pictured (L to r): Katja Fasink, CEO of key7 Communications and Cyber Security, Slovenia,Maxim Behar, WCFA president and CEO of M3 Communications Group, Bulgaria, Lebo Madiba, managing director, PR Powerhouse, South Africa, Diego Biasi, PR and Digital Strategy Consultant and Founder and CEO of BPRESS Italy,and Sergii Bidenko, reputation and crisis advisor at SEC Newgate Ukraine and member of the Management Board of ICCO (Image composite: @ Ruth Cooper, Bizcommunity)
[Lebo Madiba] Lebo Madiba reports from the Davos Communications Summit in Switzerland...

Posted 19 days ago | Like
Danette Breitenbach
#BizTrends | SA consumer resilient, but still loves a treat!

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)
The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)
[Danette Breitenbach] The Spend Trend Report highlights consumer spending trends in 2026...

Posted 20 days ago | Like
4 ways the “belief economy” is reshaping brand growth

[Chelsea Lodewyk] Chelsea Lodewyk from Publicis Commerce / Digitas gives insight into why belief, not just performance, is becoming the most valuable currency in modern marketing...

Posted 20 days ago | Like
Luke Marthinusen
SA's leading HubSpot partner, MO Agency ranks 16th globally for HubSpot sold and implemented - MO Agency

hubspot
hubspot
[Luke Marthinusen] Johannesburg-based MO Agency has been ranked 16th worldwide for HubSpot software sold and managed, making it the highest-ranked Africa & Middle East partner in HubSpot's global ecosystem...

Posted 20 days ago | Like
Karabo Ledwaba
Publicis Middle East, Accenture SA gain recognition at Webby Awards

Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.
Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.
[Karabo Ledwaba] At the 2026 Webby Awards, Accenture Song earned Webby Honouree recognition for four South African campaigns, placing its work among the top tier of global digital creativity...

Posted 21 days ago | Like
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