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Why the agency pitch process needs a glow up

Davina Malan, managing partner at Tribeca Public Relations, reflects on why starting the agency pitch process with a conversation, not a proposal, can lead to better outcomes for both brands and agencies. (Image supplied)
Davina Malan, managing partner at Tribeca Public Relations, reflects on why starting the agency pitch process with a conversation, not a proposal, can lead to better outcomes for both brands and agencies. (Image supplied)
[Davina Malan] Davina Malan, managing partner at Tribeca Public Relations, reflects on more than 20 years in the PR industry and why starting the agency pitch process with a conversation, not a proposal, can lead to better outcomes for both brands and agencies...

Posted 1 day ago | Like
5 ways brands can optimise PR in the age of AI search

Candice Burgess-Look. (Image supplied)
Candice Burgess-Look. (Image supplied)
[Candice Burgess Look] According to Candice Burgess-Look, managing director of King of Jungle Communication, AI platforms increasingly prioritise independent journalism over brand-owned content, making PR and earned media critical for visibility....

Posted 2 days ago | Like
Karabo Ledwaba
#Newsmaker: The next ascent for agency founder Liat Madinane

Liat Madinane is the founder of Ascent Africa. Source: Supplied.
Liat Madinane is the founder of Ascent Africa. Source: Supplied.
[Karabo Ledwaba] Seven years after launching Ascent Africa, founder Liat Madinane is marking the milestone with a bold reset...

Posted 3 days ago | Like
Ruth Cooper
Ruth Cooper
Creative Circle Best of the Year Awards 2025

The Creative Circle Best of the Year Awards took place on Thursday, 5 March 2025 and saw Joe Public named Agency of the Year

Creative Circle Best of the Year Awards 2025  Creative Circle Best of the Year Awards 2025  Creative Circle Best of the Year Awards 2025  Creative Circle Best of the Year Awards 2025  

Posted 6 days ago | Like
Laura Thomas
#InternationalWomensDay | Female burnout epidemic in advertising and media industry

Laura Thomas, the creator of The Aligned Woman Co, says the advertising and media industry is not just experiencing female burnout; it is engineered for it (Image source: © 123rf )
Laura Thomas, the creator of The Aligned Woman Co, says the advertising and media industry is not just experiencing female burnout; it is engineered for it (Image source: © 123rf 123rf)
[Laura Thomas] Laura Thomas, the creator of The Aligned Woman Co, says the advertising and media industry is not just experiencing female burnout. It is engineered for it.

Posted 6 days ago | Like
Garon Campbell
AI is reviving the storyboard

[Garon Campbell] AI-driven visual workflows are already reducing post-production time by up to 30% worldwide...

Posted 6 days ago | Like
Natascha Torres
The power and relevance of micro communities for B2B brands

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )
Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf 123rf)
[Natascha Torres] Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities…

Posted 6 days ago | Like
Karabo Ledwaba
Showmax to discontinue as part of strategic overhaul

Showmax original Die Kantoor recently started showing on the streaming service. Source: Showmax.
Showmax original Die Kantoor recently started showing on the streaming service. Source: Showmax.
[Karabo Ledwaba] Streaming platform Showmax will be discontinued in the near future following a decision by its board, marking a significant shift in the region’s streaming landscape...

Posted 7 days ago | Like
Karabo Ledwaba
New Netflix ads utilise Amazon shopping data

[Karabo Ledwaba] Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the streaming service using real-world shopping and browsing behaviour...

Posted 7 days ago | Like
Karabo Ledwaba
#BehindtheSelfie: Spitfire's Ying-Poi De Lacy on directing with purpose

#BehindtheSelfie: Spitfire's Ying-Poi De Lacy on directing with purpose
[Karabo Ledwaba] Marketing and media editor Karabo Ledwaba goes behind the selfie with Ying-Poi De Lacy...

Posted 8 days ago | Like
Simon Säll
#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work

#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work
[Simon Säll] Simon Säll, managing director, Modus Operandi looks at the future of work...

Posted 8 days ago | Like
Danette Breitenbach
#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore
[Danette Breitenbach] In this episode of #BizTrendsTV, The Culture Foundry Co's Luke van der Spuy, looks at what happens when Gen Z decides you're not cool anymore...

Posted 9 days ago | Like
Dr Vuyo Nyembezi
#BizTrends2026 | SABC’s Dr Vuyo Nyembezi: Trends powering the next era of public broadcasting

Dr Vuyo Nyembezi, digital transformation leader, SABC, examines the trends powering public broadcasting
Dr Vuyo Nyembezi, digital transformation leader, SABC, examines the trends powering public broadcasting
[Dr Vuyo Nyembezi] Dr Vuyo Nyembezi, digital transformation leader, SABC, examines the trends powering public broadcasting…

Posted 9 days ago | Like
Jennifer Stein
How to communicate executive departures with credible transparency

Jennifer Stein, managing director at GGi Communications, outlines practical guidance for boards navigating executive departures. (Image supplied.)
Jennifer Stein, managing director at GGi Communications, outlines practical guidance for boards navigating executive departures. (Image supplied.)
[Jennifer Stein] Jennifer Stein, managing director at GGi Communications, outlines practical guidance for boards navigating executive departures and explains why credible transparency should replace corporate clichés...

Posted 13 days ago | Like
Karabo Ledwaba
Warner Bros. was “nice to have” but not at any price, says Netflix

[Karabo Ledwaba] Netflix has confirmed it will not raise its offer for Warner Bros. Discovery...

Posted 13 days ago | Like
Avashnee Moodley
#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty
[Avashnee Moodley] Avashnee Moodley, head of marketing at Oppo, examines brand loyalty in a changing world...

Posted 14 days ago | Like
Musa Kalenga
South Africa's ad industry must win the war against AI 'slop' - Brave Group

South Africa's ad industry must win the war against AI 'slop'
[Musa Kalenga] AI is radically reshaping the visual and economic landscape of advertising. We see high-end production costs being slashed as locations, actors, and production are replaced by pixels...

Posted 15 days ago | Like
Dylan Kruger
#BizTrends2026 | M&C Saatchi Abel’s Dylan Kruger: The end of “social” media; the start of Africa’s build era

Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead (Image supplied)
Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead (Image supplied)
[Dylan Kruger] Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead…

Posted 15 days ago | Like
Danette Breitenbach
A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)
The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)
[Danette Breitenbach] The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February...

Posted 15 days ago | Like
Karabo Ledwaba
ARB bursts consumer bubble in Sunlight complaint

[Karabo Ledwaba] The consumer argued that the new formulation appeared less soapy or foamy than the previous version, requiring a greater quantity of product...

Posted 15 days ago | Like
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