Wade Fraser
Designing for B2B customer experience

Image credit: Charisse Kenion on Unsplash
Image credit: Charisse Kenion on Unsplash
[Wade Fraser] Designing for customer experience (CX) in the B2B marketing world is, at heart, about how to support clients as much as possible to grow their business by attracting and retaining customers through value exchange...

Posted 1 day ago | Like
Antony Adelaar
From customer journey mapping to journey management

From customer journey mapping to journey management
© Markus Spiske via [[www.unsplash.com Unsplash]].
[Antony Adelaar] There's a story to each customer interaction your company has - a beginning, middle and an end. Some of these interactions can be incredibly influential, while others are simply an essential means to an end; all are relevant to business success...

Posted 7 days ago | Like
Leigh Andrews
Quick! Don't miss the business-boosting benefits of putting your customers first

The speakers at Kantar's Innovating for Growth workshop: Mark Molenaar, Ansie Lombaard, Adhil Patel, Bernd Grosserohde and Philip Collier.
The speakers at Kantar's Innovating for Growth workshop: Mark Molenaar, Ansie Lombaard, Adhil Patel, Bernd Grosserohde and Philip Collier.
[Leigh Andrews] There's no denying that the 'content is king' model has taken a more retail-related slate of late, in that the customer - particularly the customer experience - is fast becoming a top business priority. Read on for key insight's shared at Kantar's recent 'innovation for growth' workshop...

Posted 23 days ago | Like
Michael Gullan
How CRM can add measurable value to your brand

How CRM can add measurable value to your brand[Michael Gullan] Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

Posted 1 month ago | Like (1)
Michael Gullan
How CRM can add measurable value to your brand - G&G Digital

How CRM can add measurable value to your brand[Michael Gullan] Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want...

Posted 1 month ago | Like
Boris Dzhingarov
Why your business needs an account manager - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Whether you run a small company or a large corporation, account managers can oversee client relationships, handle difficult customer service scenarios and work with other team members to make the business stronger...

Posted 1 month ago | Like
Chris Moerdyk
In tough times it pays to plan for things going wrong - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Getting more business, staying in profit or just plain surviving, depends a lot on planning for things going wrong and knowing how to react quickly and properly...

Posted 1 month ago | Like
Nathalie Schooling
Debunking 5 myths around CX

Debunking 5 myths around CX[Nathalie Schooling] Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

Posted 1 month ago | Like
Carmen Murray
#FutureFit Yourself: Is your customer journey a map to failure?

#FutureFit Yourself: Is your customer journey a map to failure?
© Bonneval Sebastien via [[www.unsplash.com Unsplash.com]].
[Carmen Murray] I've done my fair share of keynote addresses and training on customer experiences and what it means to deliver exceptional brand experiences that lends itself to loyalty, customer obsession and to drive the behaviour to grow, retain and acquire new customers...

Posted 1 month ago | Like
Refilwe Maluleke
Experience trumps channel

Experience trumps channel[Refilwe Maluleke] Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

Posted 2 months ago | Like
Mornay Roberts-Lombard
Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is not enough. Delight your customers!
© dolgachov via [[www.123rf.com 123RF.com]].
[Mornay Roberts-Lombard] Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

Posted 2 months ago | Like
Refilwe Maluleke
Up, close and very personalised

Up, close and very personalised
© Getty/Gallo Images.
[Refilwe Maluleke] The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

Posted 2 months ago | Like
Eben Esterhuizen
Six steps to successful customer relationship management

Six steps to successful customer relationship management
© rawpixel via [[www.123rf.com 123RF.com]].
[Eben Esterhuizen] As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Posted 3 months ago | Like
Wynand Smit
Building customer relationships in an age of disloyalty

Building customer relationships in an age of disloyalty
© Bruce Mars via [[www.pexels.com Pexels.com]].
[Wynand Smit] Is loyalty from customers still an expectation? Probably not... Wynand Smit from Inovo reckons it's more about building relationships, and that takes special insights to get right. That's something businesses have in common across the continent...

Posted 3 months ago | Like
Juanita Pienaar
The South African consumer is a real person

Trend forecaster, Nicola Cooper. © .
Trend forecaster, Nicola Cooper. © [[https://nicolacooper.co.za/the-team/ Nicola Cooper & Associates website]].
[Juanita Pienaar] International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town earlier this month...

Posted 3 months ago | Like
Sugeshni Subroyen
4 CRM marketing trends to ignite 2019

4 CRM marketing trends to ignite 2019
© Maxim Evseev via [[www.123rf.com 123RF.com]].
[Sugeshni Subroyen] Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

Posted 5 months ago | Like
Paula Sartini
Customer experience: The marriage of marketing and technology

Customer experience: The marriage of marketing and technology
© Marina Putilova via [[www.123rf.com 123RF.com]].
[Paula Sartini] Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

Posted 7 months ago | Like
Leigh Andrews
#AfricaCom2018: How to leapfrog when improving customer experience

#AfricaCom2018: How to leapfrog when improving customer experience
© Khoon Lay Gan via [[www.123RF.com 123RF]]
[Leigh Andrews] On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

Posted 8 months ago | Like (1)
Leigh Andrews
SA's first-ever BrandZ winners on the customer experience conversation

Viviers, Van Zyl, Salama and Tshukutswane at the BrandZ Cape Town panel discussion.
Viviers, Van Zyl, Salama and Tshukutswane at the BrandZ Cape Town panel discussion.
[Leigh Andrews] Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

Posted 8 months ago | Like
Wynand Smit
Recession-beating tips for customer retention

(c) racorn -
(c) racorn - [[www.123rf.com 123RF.com]]
[Wynand Smit] Stats SA recently announced the news of a second quarter fall of 0.7% in the Gross Domestic Product, and that this has officially plunged us into a recession. What should be of concern to companies is the burden of such a recession on consumers....

Posted 9 months ago | Like