VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Filth reveals cleaner air message on billboard
As the newly erected Mercedes billboard at OR Tambo International Airport in Johannesburg is exposed to daily passing pollution, so does its message become clearer in an outdoor campaign highlighting Mercedes-Benz's "leading-edge" vehicle technology, BlueEFFICIENCY. The plain white board eventually reveals the message "If more cars had BlueEFFICIENCY, you wouldn't be able to read this." The Net#work BBDO creative team responsible includes art director Warwick Rautenbach and copywriter Liam Olding.
