Marketer's guide to the ABC

The Audit Bureau of Circulations (ABC), in association with Marketing Mix magazine, will publish a 32-page A5 guide, written for marketers and agency media planners, in March 2009. The intention is to advise marketers and media planners how to read and interpret the data provided by the ABC, and how to reconcile this data with information provided by AMPS, so as to arrive at optimum media selection. The publication will incorporate the commentaries and experience of top media personalities, led by Gordon Muller. Published as a pull-out, it will have print run of 5000 copies, with an additional 1000 copies to be provided to the ABC for one-to-one distribution.