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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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- Assistant Marketing Coordinator Lansdowne, Cape Town
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Marketing Educators Conference - Call for papers
The 2004 mfsa Marketing Educators Conference will be hosted alongside the Loerie Awards and the Africa Marketing and Communications Festival. Starting with a focussed academic day on 30 September the event affords delegates an opportunity to attend the full Festival on 1, 2 and 3 October. Please submit proposals for Academic and Research papers to Dr Michele Serfontein at .
