Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
The 2004 Conference Programme Committee invites proposals for papers at the African Marketing and Communications Festival. To be hosted at Sun City on 1,2 and 3 October 2004, the conference will be themed around Convergence and Integration. The conference will feature multiple tracks addressing as broad a view as possible of marketing and communications disciplines, focussing particularly on how these interact in a holistic manner with each other. Please send proposals for papers to . Provide a synopsis of the proposed presentation and speaker.