Marketing In brief South Africa

Branding township walls with unique murals

Branding township walls with unique murals

Keys Communications, using the innovative marketing medium of Township Wall Media, provides exposure for local artists, using their skills in the painting of murals, to create brand billboards to meet the aspirational values of the people living in these areas.

The company empowers community members by providing them with monthly income through renting their house walls. The company hires full time site developers, who scout walls based on a certain criteria in order to accommodate clients' needs and requirements.

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