Duncan Trigg, David Shiffman join comScore

RESTON, US: comScore has appointed Duncan Trigg and David Shiffman, both digital advertising veterans, with experience in advertising technology, advertising effectiveness, research, and more, to the company's team, Trigg as VP: Advertising Effectiveness and Shiffman as SVP: Marketing Solutions.

As a leader in independent measurement, comScore is committed to enabling greater trust and transparency within the digital advertising ecosystem around the globe. Part of this commitment includes bringing the leading minds in advertising technology and measurement to comScore to help the company solve the industry's toughest challenges.

The company has strengthened its team with two new additions to the comScore: Duncan Trigg, who will be based in the UK, and David Shiffman, who will be based in the US Both Trigg and Shiffman are digital advertising veterans, with experience in advertising technology, advertising effectiveness, research, and more.

To learn more about our comScore Advertising Effectiveness offerings, click here.