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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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OPA invite to free Nielsen Online session
The Online Publishers Association (OPA) invites agencies to join it for a free Nielsen Online info session at 12 noon on Tuesday, 6 May 2008, at the campus | the forum in Bryanston Johannesburg and 12 noon on Thursday 8 May at MWeb in Cape Town. Nielsen Online provides interesting data on top publishers and sites in South Africa, as well as visitor demographics. For more information on this event and on becoming an associate member, contact Theresa Vitale on +27 (0)11 454 3534, or email .
