Interactive advertising increasing

US share of media budgets going to interactive advertising has increased from 5.5% in 2002 to 6.78% in 2003, and this will increase to 9% in 2004 according to GartnerG2 after surveying chief media buyers. Other evidence includes figures from the US Online Publisher's Association that Q1 revenues among its 24 member sites increased by an incredible 40.7% over the same period last year!