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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Master classes for digital Durban
As Durban is becoming a digital savvy hub with enormous growth potential, Red & Yellow will bring two master classes to the city this month, to be hosted at the Gateway Hotel. The Applied Strategic Thinking and Content Marketing and Audience Insights classes draw insight from case studies to show delegates how to build strategic and creative digital marketing campaigns across channels. For more information, go to http://www.redandyellow.co.za/workshops/masterclasses.
