Sentient launches consumer publicity practice

Cape Town-based PR consultancy Sentient Communications recently launched its Consumer Division, with which designs and executes campaigns for clients targeting consumer audiences. “This is the obvious next step for Sentient - we've just reached our fifth birthday, growing from two people to 14 in a few short years... We saw a huge need to be able to offer something special in consumer PR and publicity as well, both because our business-to-business clients sometimes needed support when talking to consumer audiences, but also because some great consumer clients had heard about us and wanted to work with us,” says Sarah Rice, MD of Sentient Communications.