Embodying the promise of convenience

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Integer, the newly launched home loan provider, recently boosted its advertising reach by unveiling a fleet of 25 Integer-branded vehicles. Says Simon Stockley, Integer CEO, “Integer doesn't have a branch infrastructure and the cars provide us with a street presence – they are our mobile billboards. They are already proving effective as our mobile consultants receive at least five calls a month because people are seeing branded cars. We believe the branded cars embody our service promise of convenience.” For now, the cars may be seen in Cape Town, Durban and Gauteng.