Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Subscribe & Follow
Advertise your job vacancies
Jobs
- Food and Beverage Manager Hartbeespoort
- Finance & Tender Administrator Johannesburg
- IT Support Technician Johannesburg
- Administrator Johannesburg
- Junior Print Estimator Johannesburg
- Group Account Director Cape Town
- Business Unit Director Cape Town
- Account Executive Cape Town or Johannesburg
- 2x Maintenance Operator Hartbeespoort
- Junior DTP Operator Johannesburg
Why are luxury brands rediscovering Twitter?
According to The Business of Fashion, the likes of Hermès, Louis Vuitton and Cartier have started advertising on Twitter alongside Campbell Soup, White Claw Hard Seltzer and AT&T, indicating that luxury brands are starting to use Twitter as a platform to advertise.
The reason for this could be that unlike other social media platforms, Twitter is not as saturated with ads for clothing and jewellery brands. Luxury ads on Twitter may have a smaller audience, but it's a relatively young and wealthy group.
"Brands are willing to experiment more now than ever before, and that's mainly due to the cost," said Aaron Edwards, chief executive of the Charles Agency, a digital strategy and marketing firm that works with luxury clients like Cartier. "People are now becoming more averse to spending millions of dollars on Facebook and Instagram and solely on those platforms."
