VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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OPA issues first monthly newsletter
The Online Publishing Association (www.opa.org.za) has produced the first issue of it's new industry focused newsletter, the OPA Monthly Insight. The first issue contains information on online profitability through content subscription models; online advertising stages a comeback and the development of new measurement standards. Also read an insightful report on improving ad effectiveness through site loyalty and a case study on growing an e-mail list from 3000 to 11000 in one year! Preview the first issue. .
