A new digital advertising consortium, AdJoin Africa publisher co-operative, includes South Africa's most influential publishers, including Rubicon Project, MaxAxion and Kagiso Media, has been launched.
It represents the ideal solution for local campaigns and global buyers looking to reach the African marketplace at scale, bringing together both its own and 3rd party media partners. For advertisers, the co-op provides one single programmatic solution for driving influence at scale and allowing them to cut-through an increasingly fragmented market. Buyers can use first-party data and the most creative, engaging advertising formats on the market; display, rich media, native and video, in one simple programmatic buy.
The announcement took place at the recent Programmatic Summit, a conference hosted in
Cape Town that showcased the future of programmatic marketing to the mobile and advertising industries.
For more information, go to www.adjoin.media.
