What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Stimorol launches a burst of freshness
Stimorol Fresh Zone will be available in South Africa in September 2007 offering two flavours, sugar free peppermint and sugar free spearmint.
The launch in South Africa will be supported by a fresh above-the-line campaign, innovative in-store displays as well as an intense sampling exercise which will see over one million pieces of Stimorol Fresh Zone distributed from clubs to beaches and everywhere in between.
The launches were held at 101 Gateway Durban 11 July 2007, Metropole Cape Town 12 July 2007 and Cafe Vacca Matta Johannesburg 24 July 2007.
