Idea Lab: MTN's 2010 FIFA World Cup Sponsorship

Idea Lab recently produced and managed the official launch of MTN's 2010 FIFA World Cup Sponsorship at a spectacular event televised live on DSTV. The event was living proof of the potential of our people with the entire production, including all design, videography, choreography and technical infrastructure having been conceptualised and executed in only four days!

Idea Lab is delighted to have been part of a winning team and looks forward to contributing even further to ensuring the success of 2010, and congratulates MTN on the foresight and commitment to the people of Africa with this sponsorship announcement.