Dentyne Mall Activations

The brand will be setting up specially designed Dentyne boutiques at major shopping malls nationwide until November 2009.

The boutiques will offer consumers a choice of three on-the-spot beauty treatments; a back massage, a make up session or hair styling. Consumers simply need to purchase two packs of Dentyne to gain access to the stand, giving them the opportunity to choose any one of these treatments offered.
The aim of the Dentyne boutique is to educate consumers about the functional benefits of chewing Dentyne and to encourage consumers to make oral care a priority.

In conjunction with the Dentyne boutique activation, Dentyne have launched a washroom campaign which aims to communicate its oral brand care positioning 'Good for Teeth'.