Trending
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Account Director Cape Town
- Group Account Director Cape Town
- Motion Designer Johannesburg
- E-commerce Marketplace & Performance Manager Cape Town
- Social Media Specialist Johannesburg
- SEO Strategist Cape Town
Is the BMW 1 Series ad up to scratch?
I'm a little disappointed with the new BMW 1 Series ad - is it just me?
I find the new 1 series ad horribly schmaltzy, the sort of thing you'd expect from VW. Why all those scenes of various people experiencing their own form of joy, culminating in a shot of the car? It strikes me as oddly unsophisticated. Previous BMW campaigns - in their rather cold, arrogant tonality - were at least more honest about the brand.
Let's face it, the 1 Series will probably be purchased by young men whose biggest concern in life is how fast it can go, and how far up your backside they can ride.
