Marketing South Africa

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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

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Multimedia

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellowAssociation for Communication and Advertising

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Girl Talk: Finding the next female voice in sports

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Transformation pays off as Brave Group recognised as a top employer

Transformation pays off as Brave Group recognised as a top employerBrave Group

The future of OTC marketing lies in the recommendation momentMichael Gullan

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

Why 3RC’s blog content matters to gen Z

Why 3RC’s blog content matters to gen Z3RC

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

5 hours

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

5 hours

Company news

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Why ERP workflows get stuck – and what to do about it

Can!do Why ERP workflows get stuck – and what to do about it

4 hours

Singularity Summit returns to inspire Africa’s future this October

Mann Made Singularity Summit returns to inspire Africa’s future this October

4 hours

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Vicinity Media Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

5 hours

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Joe Public Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

6 hours

Why we get in the way of our best ideas

M+C Saatchi Abel Why we get in the way of our best ideas

6 hours

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

6 hours

Your customers know when you’re faking it

Everlytic Your customers know when you’re faking it

6 hours

Get Fame Week Africa ready: Key dates the creative industry needs to know

The Publicity Workshop Get Fame Week Africa ready: Key dates the creative industry needs to know

1 day

The human paradox: The faster AI advances, the more human connection matters

Rogerwilco The human paradox: The faster AI advances, the more human connection matters

1 day

Global survey highlights the balance between human experience and AI innovation

MANGO-OMC Global survey highlights the balance between human experience and AI innovation

1 day

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

ASK AFRICA Ask Africa appoints Jezile Dhlamini as its chief client partner officer

1 day

More news

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

8 hours

Source:

6 internal comms moves that turn culture into real results

Samantha Page 1 day

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

1 day

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Girl Talk: Finding the next female voice in sports

1 day

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

1 day

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

2 days

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

2 days

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

2 days

Transformation pays off as Brave Group recognised as a top employer

Transformation pays off as Brave Group recognised as a top employer

Brave Group 2 days

The future of OTC marketing lies in the recommendation moment

Michael Gullan 2 days

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

Rosebank College gets a new name for international rebrand

15 May 2026

Why 3RC’s blog content matters to gen Z

3RC 15 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Lumico 14 May 2026

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

Siya Kolisi named brand partner of Amazon South Africa

13 May 2026

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

South Africa tallies 7 Young Ones merits this year

12 May 2026

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Actorvate 12 May 2026

IMM Institute names SA's top marketers and supply chain leaders

12 May 2026

Demographica promotes Marloe Wise to MD - Moss to drive Halo, Second Rodeo

11 May 2026

Rocket Creative ignites a holistic future for Dis-Chem’s Million Comforts campaign

Rocket Creative Design & Display 11 May 2026

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