Marketing South Africa

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Events and Fundraising administrator Cape Town
Marketing / Graphic Design Intern Cape Town
Campaign Marketing Manager Cape Town
Corporate Designer - Gauteng based (Hybrid) Johannesburg
Senior Copywriter Cape Town
Travel Industry Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Megapro appoints general manager for rugby

Megapro appoints industry leader Brad Guymer as general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

Consumers are loyal to benefits, not brands

Consumers are loyal to benefits, not brandsCaxton Media

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case studyErnst van Biljon and Helen McIntee-Carlisle

PROMOTED

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performanceCristelle Snyman, Everlytic

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasonsKarabo Ledwaba

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrandKarabo Ledwaba

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru boresBrendan Seery

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationshipOratile Papo

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

The Real Homemakers of South Africa: Unsung heroes who turn houses into homesOnPoint PR

Tshepo Sefotlhelo says climate change is reshaping how organisations are judged and you cannot communicate your way out of a credibility gap (Image source: @News24 )

Climate risk: A reputation test most organisations are failingTshepo Sefotlhelo

New brand advisory firm breaks from traditional PR model

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

Agency of experts acquires bass player

Agency of experts acquires bass playerBoundless

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

The influence era: Why creators are rewriting the rules of marketingMichael Cost

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

Consumers are loyal to benefits, not brands

Consumers are loyal to benefits, not brands

2 hours

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case study

By Ernst van Biljon and Helen McIntee-Carlisle 3 hours

Company news

More company news | Submit

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

42 minutes

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

47 minutes

Why businesses are rethinking their CMS investments in 2026

Bluegrass Digital Why businesses are rethinking their CMS investments in 2026

1 hour

Your consumer isn’t who you think they are right now

eatbigfish Your consumer isn’t who you think they are right now

1 hour

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

22 hours

Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

Primedia Broadcasting Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

1 day

The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

OnPoint PR The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

2 Apr 2026

Multi-Media wins Best Sound Design at the Naledi Theatre Awards

Howard Audio Multi-Media wins Best Sound Design at the Naledi Theatre Awards

2 Apr 2026

Gagasi FM unveils exciting new line-up

Gagasi FM Gagasi FM unveils exciting new line-up

2 Apr 2026

AI projects are failing at alarming rates, and the problem started long before AI

PBPR AI projects are failing at alarming rates, and the problem started long before AI

2 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Vicinity Media Back to basics: The retail fundamentals that drive real outcomes

1 Apr 2026

More news

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 1 day

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 1 day

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

1 day

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasons

Karabo Ledwaba 1 day

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 1 day

Tshepo Sefotlhelo says climate change is reshaping how organisations are judged and you cannot communicate your way out of a credibility gap (Image source: @News24 )

Climate risk: A reputation test most organisations are failing

Tshepo Sefotlhelo 2 Apr 2026

New brand advisory firm breaks from traditional PR model

2 Apr 2026

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

2 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa 1 Apr 2026

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

YouTube is eating the streaming market. Can DStv reverse 5 years of decline?

Philip Cohen 31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Brave Group 30 Mar 2026

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Let's do Biz