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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

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Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

MultiChoice incentivises Showmax users to switch to DStv Stream

MultiChoice incentivises Showmax users to switch to DStv Stream

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

Agency of experts acquires bass player

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Bizcommunity repositions for the future

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Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media puts SA brands at the heart of the world’s biggest sports eventCaxton Media

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Spotify releases new ad formats

Smollan launches unified retail tech unit

Smollan launches unified retail tech unit

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignoreFaaiza Gangat, Rebecca Matle and Tsholofelo Makhathini

Netflix produced a documentary on the dating site. Source: Tudum.

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#Orchids&Onions: Metropolitan brings the drama, Subaru bores

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Why relevance, not reach, is the real driver of email performance

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Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

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Oratile Papo 1 day

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

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MultiChoice incentivises Showmax users to switch to DStv Stream

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Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media puts SA brands at the heart of the world’s biggest sports event

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Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

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Spotify releases new ad formats

1 Apr 2026

Australia investigates tech giants over social media ban compliance

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Smollan launches unified retail tech unit

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SA radio stations feature in "Oscars of Radio Awards"

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