Marketing & Media Audio

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Matt Black, senior content strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.

This week we chatted to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category’s first range.

This week we chat to Paul Williams, Country Manager for Fortinet, the number 1 online hardware and software security vendor in Africa. We take a closer look at the rise of cyber security, what companies, IT managers and individuals need to know and where the threats line.

Lisa Partington, Social Media Brand Manager @ Coca-Cola Customer Interaction Centre, joins us on the show to us about how social media influencers can be used to create marketing value for brands.

This week we chatted to Busi Sizani, Uber for Business Program Manager for Sub-Saharan Africa. We take a closer look at Uber for Business, a ride management platform built for companies big and small. One app for safe, reliable, and easy to expense rides globally.

This week we chatted to Mike Wronski ( @mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube....