New TVC promotes Wimpy's annual Mugs Collection

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Inspired by this year's mug artwork for the Wimpy Mug Collectors promotion, FCB Joburg has conceptualised a 30 second animated television commercial featuring the line-drawn character that appears in different guises on the six mugs making up the latest collection. (video).

As an overview of the work produced by Retroviral, a communications agency formed in 2010, the agency commissioned a video that encapsulates the highlights of the work it has concocted, launched and seeded locally and internationally, via social networks.