TVC promotes Wimpy's annual Mugs Collection

FCB Joburg deputy managing director, Romaine Mackenzie, said that the ad supports the client's current positioning of 'enjoy every moment'; in this ad that moment is the reward of a collectable mug and a great Wimpy breakfast.

The ad and radio spots in a similar style ran in July. Wicked Pixels and Hungry Films were responsible for the animation and food shots respectively and the jingle created by.

Credits

• Client: Famous Brands
  
• Brand: Wimpy
  
• Marketing executive: Charmaine Ellis
  
• Creative agency: FCB Joburg
  
• Key account management: Romaine Mackenzie, Reagen Kok, Mosa Mosalakae, Musa Phanga
  
• Executive creative director: Jonathan Deeb
  
• Copywriter: Francois Delport
  
• Art director: Ross Makepeace
  
• Strategic planner: Zetu Damane
  
• TV production: Vanessa Borthwick
  
• Media planners: The Mediashop
  
• Production companies: Wicked Pixels and Hungry Films
  
• Director: Wicked Pixels
  
• Editor: Wicked Pixels
  
• Jingle: TigerFight
  
• Post-production: Tessa Ford