TVC promotes Wimpy's annual Mugs Collection

Inspired by this year's mug artwork for the Wimpy Mug Collectors promotion, FCB Joburg has conceptualised a 30-second animated television commercial featuring the line-drawn character that appears in different guises on the six mugs making up the latest collection. (video)

FCB Joburg deputy managing director, Romaine Mackenzie, said that the ad supports the client's current positioning of 'enjoy every moment'; in this ad that moment is the reward of a collectable mug and a great Wimpy breakfast.

The ad and radio spots in a similar style ran in July. Wicked Pixels and Hungry Films were responsible for the animation and food shots respectively and the jingle created by.

Credits

Client: Famous Brands
Brand: Wimpy
Marketing executive: Charmaine Ellis
Creative agency: FCB Joburg
Key account management: Romaine Mackenzie, Reagen Kok, Mosa Mosalakae, Musa Phanga
Executive creative director: Jonathan Deeb
Copywriter: Francois Delport
Art director: Ross Makepeace
Strategic planner: Zetu Damane
TV production: Vanessa Borthwick
Media planners: The Mediashop
Production companies: Wicked Pixels and Hungry Films
Director: Wicked Pixels
Editor: Wicked Pixels
Jingle: TigerFight
Post-production: Tessa Ford