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TVC promotes Wimpy's annual Mugs Collection
Inspired by this year's mug artwork for the Wimpy Mug Collectors promotion, FCB Joburg has conceptualised a 30-second animated television commercial featuring the line-drawn character that appears in different guises on the six mugs making up the latest collection. (video)
FCB Joburg deputy managing director, Romaine Mackenzie, said that the ad supports the client's current positioning of 'enjoy every moment'; in this ad that moment is the reward of a collectable mug and a great Wimpy breakfast.
The ad and radio spots in a similar style ran in July. Wicked Pixels and Hungry Films were responsible for the animation and food shots respectively and the jingle created by.
Credits
- Client: Famous Brands
- Brand: Wimpy
- Marketing executive: Charmaine Ellis
- Creative agency: FCB Joburg
- Key account management: Romaine Mackenzie, Reagen Kok, Mosa Mosalakae, Musa Phanga
- Executive creative director: Jonathan Deeb
- Copywriter: Francois Delport
- Art director: Ross Makepeace
- Strategic planner: Zetu Damane
- TV production: Vanessa Borthwick
- Media planners: The Mediashop
- Production companies: Wicked Pixels and Hungry Films
- Director: Wicked Pixels
- Editor: Wicked Pixels
- Jingle: TigerFight
- Post-production: Tessa Ford
