Garbage truck gets sweet makeover

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness....

The rate of change in the media landscape in putting more pressure on media agencies, brands and advertisers, around optimising budgets and delivering on campaign goals. Agencies are better informed than ever before about consumers, however, knowing which consumer insights to reference and how to interpret them for improved media mix decisions is becoming ever more complex.

We are delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape. This booking was negotiated through The Media Shop in Cape Town,who has been appointed as their official media planning and buying agency through their creative agency, FCB.

Creativity is "the ability to look at something everyone has looked at, and see something no-one else has seen" said the poet Jonathan Swift, way back in the 17th century.

How do you get people talking about scented bin liners? Saatchi & Saatchi South Africa did it by taking the smelliest thing they could find - a garbage truck - and giving it a sweet makeover to make the point that Tuffy's scented bin liners disguise bad odours.